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    Shigeru Miyamoto Reveals Reason Behind Donkey Kong’s Visual Design

    Shigeru Miyamoto Reveals Reason Behind Donkey Kong’s Visual Design

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    SHUTEN ORDER Sets September 5 Release Date

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    Destiny: Rising Opens Global iOS Pre-Registration and North American Closed Beta

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    SHINOBI: Art of Vengeance Unveils First Look at Neo City

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    Sony Pulls the Plug on PlayStation Stars Loyalty Program

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    FANTASY LIFE i: The Girl Who Steals Time Surprises Fans in Early Access With 92% Positive Reviews

    Neil Druckmann Confirms Second Naughty Dog Game in Development Alongside Intergalactic

    Neil Druckmann Confirms Second Naughty Dog Game in Development Alongside Intergalactic

    Honkai: Star Rail 3.3 Patch Notes Suggest Possible Recasting of Trailblazer English Voice Actors

    Honkai: Star Rail 3.3 Patch Notes Suggest Possible Recasting of Trailblazer English Voice Actors

    Clair Obscur: Expedition 33 Gets Official Art Book – Releasing Within 2025

    Clair Obscur: Expedition 33 Gets Official Art Book – Releasing Within 2025

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    Shigeru Miyamoto Reveals Reason Behind Donkey Kong’s Visual Design

    Shigeru Miyamoto Reveals Reason Behind Donkey Kong’s Visual Design

    SHUTEN ORDER Sets September 5 Release Date

    SHUTEN ORDER Sets September 5 Release Date

    Destiny: Rising Opens Global iOS Pre-Registration and North American Closed Beta

    Destiny: Rising Opens Global iOS Pre-Registration and North American Closed Beta

    SHINOBI: Art of Vengeance Unveils First Look at Neo City

    SHINOBI: Art of Vengeance Unveils First Look at Neo City

    Sony Pulls the Plug on PlayStation Stars Loyalty Program

    Sony Pulls the Plug on PlayStation Stars Loyalty Program

    FANTASY LIFE i: The Girl Who Steals Time Surprises Fans in Early Access With 92% Positive Reviews

    FANTASY LIFE i: The Girl Who Steals Time Surprises Fans in Early Access With 92% Positive Reviews

    Neil Druckmann Confirms Second Naughty Dog Game in Development Alongside Intergalactic

    Neil Druckmann Confirms Second Naughty Dog Game in Development Alongside Intergalactic

    Honkai: Star Rail 3.3 Patch Notes Suggest Possible Recasting of Trailblazer English Voice Actors

    Honkai: Star Rail 3.3 Patch Notes Suggest Possible Recasting of Trailblazer English Voice Actors

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    Clair Obscur: Expedition 33 Gets Official Art Book – Releasing Within 2025

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    [EXCLUSIVE] Inside Japan’s Indie Game Revolution – An Interview with BitSummit Organizer Masahiko Murakami

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    [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

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    [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

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    Diablo IV Season 8 Interview – Developers Reveal Resurrected Belial and System Overhauls

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    POCO Head of Marketing Angus Ng Interview – From Online-First Strategy to Ultra Flagship Ambitions

    [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

    [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

    Ben Starr

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    [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

    [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

    [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

    [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

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      Shigeru Miyamoto Reveals Reason Behind Donkey Kong’s Visual Design

      Shigeru Miyamoto Reveals Reason Behind Donkey Kong’s Visual Design

      SHUTEN ORDER Sets September 5 Release Date

      SHUTEN ORDER Sets September 5 Release Date

      Destiny: Rising Opens Global iOS Pre-Registration and North American Closed Beta

      Destiny: Rising Opens Global iOS Pre-Registration and North American Closed Beta

      SHINOBI: Art of Vengeance Unveils First Look at Neo City

      SHINOBI: Art of Vengeance Unveils First Look at Neo City

      Sony Pulls the Plug on PlayStation Stars Loyalty Program

      Sony Pulls the Plug on PlayStation Stars Loyalty Program

      FANTASY LIFE i: The Girl Who Steals Time Surprises Fans in Early Access With 92% Positive Reviews

      FANTASY LIFE i: The Girl Who Steals Time Surprises Fans in Early Access With 92% Positive Reviews

      Neil Druckmann Confirms Second Naughty Dog Game in Development Alongside Intergalactic

      Neil Druckmann Confirms Second Naughty Dog Game in Development Alongside Intergalactic

      Honkai: Star Rail 3.3 Patch Notes Suggest Possible Recasting of Trailblazer English Voice Actors

      Honkai: Star Rail 3.3 Patch Notes Suggest Possible Recasting of Trailblazer English Voice Actors

      Clair Obscur: Expedition 33 Gets Official Art Book – Releasing Within 2025

      Clair Obscur: Expedition 33 Gets Official Art Book – Releasing Within 2025

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      Shigeru Miyamoto Reveals Reason Behind Donkey Kong’s Visual Design

      Shigeru Miyamoto Reveals Reason Behind Donkey Kong’s Visual Design

      SHUTEN ORDER Sets September 5 Release Date

      SHUTEN ORDER Sets September 5 Release Date

      Destiny: Rising Opens Global iOS Pre-Registration and North American Closed Beta

      Destiny: Rising Opens Global iOS Pre-Registration and North American Closed Beta

      SHINOBI: Art of Vengeance Unveils First Look at Neo City

      SHINOBI: Art of Vengeance Unveils First Look at Neo City

      Sony Pulls the Plug on PlayStation Stars Loyalty Program

      Sony Pulls the Plug on PlayStation Stars Loyalty Program

      FANTASY LIFE i: The Girl Who Steals Time Surprises Fans in Early Access With 92% Positive Reviews

      FANTASY LIFE i: The Girl Who Steals Time Surprises Fans in Early Access With 92% Positive Reviews

      Neil Druckmann Confirms Second Naughty Dog Game in Development Alongside Intergalactic

      Neil Druckmann Confirms Second Naughty Dog Game in Development Alongside Intergalactic

      Honkai: Star Rail 3.3 Patch Notes Suggest Possible Recasting of Trailblazer English Voice Actors

      Honkai: Star Rail 3.3 Patch Notes Suggest Possible Recasting of Trailblazer English Voice Actors

      Clair Obscur: Expedition 33 Gets Official Art Book – Releasing Within 2025

      Clair Obscur: Expedition 33 Gets Official Art Book – Releasing Within 2025

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      [EXCLUSIVE] Inside Japan’s Indie Game Revolution – An Interview with BitSummit Organizer Masahiko Murakami

      [EXCLUSIVE] Inside Japan’s Indie Game Revolution – An Interview with BitSummit Organizer Masahiko Murakami

      [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

      [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

      [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

      [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

      Diablo IV Season 8 Interview – Developers Reveal Resurrected Belial and System Overhauls

      Diablo IV Season 8 Interview – Developers Reveal Resurrected Belial and System Overhauls

      POCO Head of Marketing Angus Ng Interview – From Online-First Strategy to Ultra Flagship Ambitions

      POCO Head of Marketing Angus Ng Interview – From Online-First Strategy to Ultra Flagship Ambitions

      [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

      [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

      Ben Starr

      [SEA Exclusive] The Voice Behind Verso – Ben Starr Shares His Journey into Clair Obscur: Expedition 33

      [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

      [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

      [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

      [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

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      Towards growth in Asia – interviewing Steve Miller, Managing Director of Ubisoft SEA and Ubisoft Japan

      Kit by Kit
      6 years ago
      in All, Event, Industry, Interview
      Reading Time: 3 mins read
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      Towards growth in Asia – interviewing Steve Miller, Managing Director of Ubisoft SEA and Ubisoft Japan
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      In between the Rainbow Six Pro League matches, we catch up with Steve Miller, Managing Director of Ubisoft SEA and Ubisoft Japan. We had met with Miller before, too. What insights does he have for us today?

      If you were looking forward to Taiwan’s Ubiday, Miller can’t provide an update yet. They’re currently waiting on release schedule for games, before they’ll be able to set a new day for Taipei, then the rest of SEA. Bringing the Ubisoft experience to as many countries and fans as possible is part of Ubisoft’s way of thinking, after all. He gives an example of Japan’s Ubidays; in Osaka, Tokyo, then moving on to Seoul, so the next step would be for Southeast Asia. They’re hoping to have Ubidays in every country where there are Ubisoft fans.

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      Ubiday Taipei got delayed thanks to game delays.

      Miller believes that the development in Singapore and Philippines is quite good, and they’ll happily open more places in Asia or SEA should they see developing talent there too. A mobile phone development is also opening up in Vietnam, so the option is definitely open.

      Asia itself is quite dominated by the mobile platform, and consoles have typically been a smaller part in the market except for Japan. Miller believes the biggest opportunities, especially in SEA, would be in regards to mobile. Ubisoft hasn’t necessarily optimized their PC products for these gamers in how they play or purchase content. Content restrictions is also another thing they will have to tackle. It’ll be a while yet, but the company will get there.


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      Now that Sony Interactive Entertainment announced a development studio in Malaysia, would Ubisoft also look to having a similar setup? There’s currently no plans for that, but we’ll know should it happen. Moving on to Just Dance, the game celebrated its 20th anniversary. The game has a big following in the Philippines, perhaps especially because of the K-pop songs. They’ll be happy to add more K-pop songs – Just Dance 2020 has 2 songs – since it’s popular for both East and West, and Miller considers himself a big fan too. For some, the choreography in the game not being a match to the actual songs could be a let down, but it’s often due to content restriction that prevents them to exactly reproduce the relevant content.

      Just Dance
      Get your groove on! Would you attend a Just Dance tournament?

      Rainbow Six saw some presence in the Philippines at ESGS. The game isn’t that big in the country, but Miller thinks it can get big in every country in Asia. It’s a matter of the pace of growth of popularity being different in every country. It got popular quickly in Japan, followed by China then Korea, and the rest of SEA is taking longer. He mentions it being a question of timing, in terms of available content and ease of access. He’s excited for it now with an employee focus on esports in the SEA region, so we’ll see where it goes from here. They could begin with having a SEA-based Operator. The development team is continuously working on it, so the possibility is there.

      Operation Shifting Tides sees two new Operators: Kali from India, and Wamai from Kenya.

      One last thing, on exclusivity concerns. From Ubisoft’s point of view, using The Division 2 as an example, though it is on the Epic Games Store, it’s also on Ubisoft Store, Playstation Network and Xbox, so it’s not “exclusive” per se. They’ll be looking at the partnership case by case. For now, they’re quite satisfied with the Epic partnership, so we’ll see how it turns out.

      Growth in Asia is quite the talking point, taking Steve Miller together with Joshua Huang’s and Francois-Xavier Danielle’s interviews. Asia region Ubisoft fans, keep your eyes peeled.

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      Tags: Just DanceRainbow Six SiegeSteve MillerUbidayUbisoft
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      I do what needs doing, with a slew of gacha games on plate. Willingly self-inflicts heartattacks via supporting SEA/SA Dota. RPGs and roguelike/roguelites are the good shit. As Twitter is a wholly functioning website, an email will be the best method of contact.

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