The Launch of F/GO In Europe and Latin America Didn’t Make Much Of A Splash, Because It already Makes So Much Money

Just over a month ago, Fate/Grand Order (F/GO) was launched in 20 new countries across Europe and Latin America including the UK, Brazil, and New Zealand. This comes five years after the game was originally localized for international audiences and launched in America, Canada, Singapore, Thailand, and The Philipines.

So, with the game entering so many new markets, has it seen a rise in revenue? Data from App Magic shows that the game did receive an initial command seal burst of power, upon closer inspection though, it was only a short burst. Although, that’s only because the game is already making so much money.

If we look at the revenue and download numbers of F/GO from the 1st of July to the 3rd of September 2022 (the latest set of records) we can see that the game did receive a sharp boost from July 31st to August 2nd, 2022 going from $1,345,390 USD to $2,513,766 USD per day. While the game did maintain a fairly high revenue rate, it did eventually start to dip down around the 19th of August

Looking at this even further, if we narrow down the chart to revenue only from the 20 new countries that received the game this summer, we see that while they did cause a rise in the game’s financial flow, it wasn’t by large a margin as the overall figures weren’t distinctly high.

The graph shows that game shot up in revenue when the game launched in the new regions on September 1st to 2nd, but this number quickly decreased only a couple of weeks later on the 16th of August. It should also be noted that at the height of revenue on the 2nd of September, Fate only made $48,478 USD before going down to $16,564 USD on the 16th.

Furthermore, if we look at the revenue split per country over the last 30 days, while the game has been downloaded by players all over the world, including new territories like Brazil, 92% of F/GO’s cash comes from Japan. Of the newly added countries, only Australia and The UK make up at least 1% of the game’s current revenue. It seems Japan is truly where the Holy Grail lies.

Is Fate too Late?

So why hasn’t F/GO done as well in Europe and Latin America? There’s no confirmed reason from Aniplex but I can give some estimates.

A possible reason is that while F/GO branching out to Europe and Latin America may have been a big deal, once the hype died down, a lot of users likely didn’t feel committed enough to play through more of the game. While Gacha games are free, they’re also a big commitment, and many players may not have found the game gripping enough to keep going at a steady pace. This is especially true as newcomers to the game would be five years behind on the story arcs and might find it a little daunting trying to catch up.

The fact that F/GO has taken so long to expand to these countries may also play a role here. Fans in these countries who wanted to play the game have likely found a way to do so through the Japanese or American versions long before the official release finally happened. With these fans probably already having a number of 5-Star servants under their account, chances are they won’t want to start all over again in their native region.

Grand Order Is Still Making Bank

We should note however that just because F/GO has seen a dip in revenue does not mean it’s doing badly. It is still one of the best-selling gacha games and if we look at the game’s revenue from the beginning of the year we can see that the game generally fluctuates anywhere from 720K to 2 Million USD per day.

With the game earning almost 4 Billion USD in revenue over the last 7 years, it’s less that it’s doing badly and more that it was briefly doing exceptionally well and has begun to settle back down to its normal rates (which are still incredibly high).

Fate/ Grand Order is available for iOS and Android devices in selected regions.

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Fate/Grand Order

Publisher: Aniplex

Developer: Delightworks

Release Date: 2015-07-30

Android, iOS

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