So did you know that during the video game moral panic in The United States, President Bill Clinton actually held up a poster of and condemned the original Guilty Gear (1998) on the PS1.
This was seen in a video clip from a live broadcast of The President holding up a magazine advertisement for the game.
The clip has been circulating around Twitter for the past couple of days due to a post from user @ALONEINFECTION.
i cannot believe this pic.twitter.com/hvJUMi7yA3
— dandy (@ALONEINFECTION) January 12, 2022
“And here’s one with the most unbelievable, it says Kill Your Friends Guilt-free.”
This came out in the late 90s when the United States was undergoing a moral panic surrounding video games and their potential to cause aggression among children. The press conference in the video was specifically about how violence is used to market products to minors.
An article by the New York Times noted that Clinton said American children were receiving a “dependable daily dose of violence” and announced that the federal government would study the use of marketing strategies that are used to sell video games, movies, and television to younger audiences.
The magazine advertisement for Guilty Gear was held up by the then-president as an example of violent marketing.
“Don’t make young people want what your own rating systems say they shouldn’t have,” Clinton said to a small audience of supporters in the broadcast. “The time has come to show some restraint, even if it has a short-term impact on the bottom line.”
Thankfully, as of 2022, Clinton’s condemnation of the anime fighter didn’t have any serious impact on its’ sales or future, with the latest installment, Guilty Gear Strive winning Fighting Game of The Year at the 2021 VGAs.
Still, the fact that a game as niche as Guilty Gear briefly shared a screen with President Bill Clinton was kind of an achievement in itself even if it wasn’t for the best reasons.
Perhaps we should elect Chipp Zanuff for President to avoid future controversy.