Skibidi Toilet, A Niche Internet Meme, Spawns Over 300 Mobile Games

It’s not uncommon for internet trends to spawn games- imitation is the sincerest form of flattery, as is the case with the Skibidi Toilet trend.

In a report published by AppMagic, they examine the Skibidi Toilet trend, which spawned 380 games featuring the GMod head-in-a-toilet.

While the games have no reported earnings, it’s interesting just how popular these games get- the top game, Hunt Skibidi Toilet, has over 900,000 downloads since its launch in January.

For context, some games like Prince Of Tennis Rising Beat has less downloads, despite having been in service since 2017.

The game itself is a hypercasual shooter, having you shoot the toilet men as they come after you and earning money to buy better guns.

Other games play with the mythology of the meme- you usually play as the “Cameraman”, a person with a camera for a head where you have to fight against sentient toilets with singing heads coming out of them.

This isn’t the first time mobile game developers have capitalized on memes- the early days of the App store were full of Talking Tom apps, built on the similar fad of the era.

That being said the report does open the door to some interesting conclusions, particularly about brand interest- users interested in one topic online might also have interest in downloading similar such apps.

Unfortunately this trend is also harder to exploit the bigger your team: as the half-life for memes get shorter and shorter, getting a game out while the meme is hot is integral to its success, since interest and downloads are directly correlated.

The AppMagic report points out that it doesn’t even necessarily have to be a game per se, since many of the singing toilet’s apps also consist of wallpapers and fake call apps, though Hunt sits at the top in terms of download showing the staying power of a good game.

Join Us!