Singaporean Esports brand RSG has announced a new collaboration with Pizza Hut Singapore. In a statement, they said the collaboration would aim to bring more awareness of the RSG brand to more non-gaming audiences.
They announced the collaboration would be a one-year partnership, built around community engagement events as well as livestreams.
On RSG’s end, they’d also be promoting Pizza Hut through the release of special RSG jerseys, sporting the Pizza Hut logo. These jerseys would be used at the upcoming Mobile Legends: Bang Bang M2 World Championships.
They’d also be supporting Pizza Hut Singapore on the community end, by curating several livestreams as well as “Branded content” and “Community engagement events” both offline and online in nature.
“The promising developments of Esports in Singapore offers great potential for our young talents to grow and showcase their competitive skills, as well as to engage audiences of all ages. As one of the industry pioneers, RSG has and continues to do Singapore proud. We share in their passion to develop memorable experiences and we are happy to do our part to support the local esports community,” said Jayss Rajoo, Head of Marketing and Food Innovation of Pizza Hut Singapore.
Said Founder and CEO of RSG, Jayf Soh, “Gathering over a pizza as they play, or watch our teams in action, has been a common sight among our players and fans. We are honoured to take this love for food and top quality esports action to the next level, with Pizza Hut’s support. We look forward to the opportunity to inject positivity and bring exciting stories from the esports scene to a bigger audience.”