![[LEVEL UP KL 24] From Development to Quality Assurance: How AI is Transforming the Gaming Industry, According to Microsoft’s Jun Shimoda](https://cdn.gamerbraves.com/2024/12/Jun-Shimoda_Interview_FI-360x180.jpg)
Gaming lifestyle brand Razer is going green by mapping out a 10-year sustainability plan as part of its #GoGreenWithRazer initiative.
To fulfil its corporate social responsibility, Razer’s sustainability plan is dedicated to preserving the environment. The company’s new sustainability goals include the use of 100% renewable energy by 2025, all products to use recycled or recyclable materials by 2030, and being 100% carbon neutral by 2030.
Min-Liang Tan, Razer Co-Founder and CEO, stated the following:
“Through our #GoGreenWithRazer campaign led by our Sneki Snek mascot, the Razer community has been insanely supportive and passionate. Awareness of how we impact the environment is incredibly important. Hence, Razer has planned out a sustainability roadmap to continue fighting environmental and climate changes. We’re determined to make the world a better place for all of its citizens to game and live in.”
To go green, the Razer office in Hamburg, Germany is already powered by renewable energy. The new soon-to-be-opened Razer SEA HQ in Singapore will also follow suit. By 2025, the company is looking to power all its global offices with 100% renewable energy.
Offices aside, the brand is also redesigning its products to be fully recyclable by 2025. Razer encourages customers to return their old Razer peripherals to any RazerStore for free-of-charge recycling.
Furthermore, Razer’s partnership with Conservation International has a new target of saving 1,000,000 trees. With its Sneki Snek mascot, the brand is hoping to sell Sneki Snek merch to contribute to the goal.
To learn more about Razer’s green initiatives, visit: https://www.razer.com/go-green.
