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    Fate Trigger Enters Closed Beta July 24 with New Characters, Modes, and Vehicles

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    Rare to Reveal Sea of Thieves Future Plans After Major Microsoft Layoffs

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    Fantasy Mobile RPG Lost Sword Global Officially Launches Today

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    NIS America Reports Drop in Profits Despite Steady Sales

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    TOUGEN ANKI: Crimson Inferno Announced, Full Reveal at Tokyo Game Show 2025

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    Netflix Announces Live-Action Solo Leveling Series Starring Byeon Woo-seok

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    Fate Trigger Enters Closed Beta July 24 with New Characters, Modes, and Vehicles

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    Rare to Reveal Sea of Thieves Future Plans After Major Microsoft Layoffs

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    Fantasy Mobile RPG Lost Sword Global Officially Launches Today

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    NIS America Reports Drop in Profits Despite Steady Sales

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    TOUGEN ANKI: Crimson Inferno Announced, Full Reveal at Tokyo Game Show 2025

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    PlayStation Plus July 2025 Games Include Cyberpunk 2077 and Twisted Metal Classics

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    Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

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    RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

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    Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

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    [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

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    Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

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    Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

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    [EXCLUSIVE] Gearbox Executives Share Details on Borderlands 4 – Story, Weapons, and Lessons Learned

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    [EXCLUSIVE] Wan Hazmer Reveals How No Straight Roads 2 Expands Beyond Vinyl City with Shueisha Games

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      eFootball 30th Anniversary

      eFootball Celebrates 30th Anniversary With Pelé Debut, In-Game Rewards and Global Festival

      Netflix Announces Live-Action Solo Leveling Series Starring Byeon Woo-seok

      Netflix Announces Live-Action Solo Leveling Series Starring Byeon Woo-seok

      Fate Trigger Enters Closed Beta July 24 with New Characters, Modes, and Vehicles

      Fate Trigger Enters Closed Beta July 24 with New Characters, Modes, and Vehicles

      AFA Creators Super Fest

      AFA Creators Super Fest Singapore 2025 Returns with tamimoon, Lotus Juice, SAKURADOLL and More

      Rare to Reveal Sea of Thieves Future Plans After Major Microsoft Layoffs

      Rare to Reveal Sea of Thieves Future Plans After Major Microsoft Layoffs

      Fantasy Mobile RPG Lost Sword Global Officially Launches Today

      Fantasy Mobile RPG Lost Sword Global Officially Launches Today

      NIS America Reports Drop in Profits Despite Steady Sales

      NIS America Reports Drop in Profits Despite Steady Sales

      TOUGEN ANKI: Crimson Inferno Announced, Full Reveal at Tokyo Game Show 2025

      TOUGEN ANKI: Crimson Inferno Announced, Full Reveal at Tokyo Game Show 2025

      PlayStation Plus July 2025 Games Include Cyberpunk 2077 and Twisted Metal Classics

      PlayStation Plus July 2025 Games Include Cyberpunk 2077 and Twisted Metal Classics

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      Netflix Announces Live-Action Solo Leveling Series Starring Byeon Woo-seok

      Netflix Announces Live-Action Solo Leveling Series Starring Byeon Woo-seok

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      Fate Trigger Enters Closed Beta July 24 with New Characters, Modes, and Vehicles

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      AFA Creators Super Fest Singapore 2025 Returns with tamimoon, Lotus Juice, SAKURADOLL and More

      Rare to Reveal Sea of Thieves Future Plans After Major Microsoft Layoffs

      Rare to Reveal Sea of Thieves Future Plans After Major Microsoft Layoffs

      Fantasy Mobile RPG Lost Sword Global Officially Launches Today

      Fantasy Mobile RPG Lost Sword Global Officially Launches Today

      NIS America Reports Drop in Profits Despite Steady Sales

      NIS America Reports Drop in Profits Despite Steady Sales

      TOUGEN ANKI: Crimson Inferno Announced, Full Reveal at Tokyo Game Show 2025

      TOUGEN ANKI: Crimson Inferno Announced, Full Reveal at Tokyo Game Show 2025

      PlayStation Plus July 2025 Games Include Cyberpunk 2077 and Twisted Metal Classics

      PlayStation Plus July 2025 Games Include Cyberpunk 2077 and Twisted Metal Classics

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      Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

      RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

      RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

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      Pac-Man Goes Dark – Producer Seigo Aizawa Reveals the Making of Shadow Labyrinth

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      Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

      [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

      [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

      Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

      Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

      Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

      Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

      [EXCLUSIVE] Gearbox Executives Share Details on Borderlands 4 – Story, Weapons, and Lessons Learned

      [EXCLUSIVE] Gearbox Executives Share Details on Borderlands 4 – Story, Weapons, and Lessons Learned

      [EXCLUSIVE] Wan Hazmer Reveals How No Straight Roads 2 Expands Beyond Vinyl City with Shueisha Games

      [EXCLUSIVE] Wan Hazmer Reveals How No Straight Roads 2 Expands Beyond Vinyl City with Shueisha Games

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      Neon Doctrine Founder Rallies Against Unnamed Platforms’ Obtuse Marketing Requirements

      W by W
      4 years ago
      in All, Industry, News
      Reading Time: 3 mins read
      0 0
      Hazel Sky Neon Doctrine
      Share on FacebookShare on TwitterShare on TelegramShare on WhatsappShare on Reddit

      Iain Garner, Co-Founder of Neon Doctrine rallied today against an unnamed “Platform X”, citing the game’s lack of transparency and obtuse requirements for marketing games on its platform.

      While Garner never mentions the company by name other than Platform X, he does mention that it’s a company that doesn’t use Game Pass, and also denied it being Nintendo. Kotaku reports the company as being PlayStation, however no official confirmation has come from either side.

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      In the Twitter thread, Garner explained what the process was like trying to get the platform to feature a game. These include having to submit a platform-specific trailer, as well as writing a blog post and submitting the game to multiple compliance checks “spread over 3 generations of backend software”

      He also mentioned that the process of getting the blog post and trailer themselves are tied to having an Accounts Manager with the platform, which would only be assigned based on your Resource Level, something the platform doesn’t give you access to.


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      His biggest gripe seemed to be that you could get around all this with an alternate deal, that involved a minimum USD 2500 (RM103,857.50) payment to feature games on the storefront, alongside the platform’s regular 30% cut of all sales.

      Among their big catalogue, Neon Doctrine have most notably published Simulacra series.

      On top of that, he said that discounts on the platform were entirely at the discretion of the platform holder, making things like launch discounts incredibly hard to request. Considering Neon Doctrine deals in indie games, Garner’s frustration makes sense- discounts are a big part of indie game marketing, especially if they’re at launch.

      “It’s been literal years since we could put a title of ours in discount, and I spoke to some other VERY POPULAR devs today and they had the same experience. So even if your game does well at launch and thrives on other platforms, you may still never be invited? Y? who knows?“, Garner says.

      He also commented that while Neon Doctrine is a relatively well-to-do publisher, the hurdles would only seem worse for smaller ones:

      “And please bear in mind I am an English speaking British guy who can travel the world, attend showcases, shake hands and meet with power in these situations. If this is my experience imagine what it’s like for someone without my level of priviledge [sic]”, he says.

      What This All Means

      Garner’s words describe several major issues, Primarily, that the platform’s lack of transparency is bound to frustrate any publisher just trying to do their job and get their games seen by players.

      At the very least, communicating to developers and publishers what level of resource access they have would go a long way towards helping them market it more efficiently.

      Secondly, the fact that , as Garner describes it, all games are treated equally, means games with smaller marketing budgets would be less likely to shell out the extra money to get their games featured.

      However, what’s unique here is the featuring fee, which is pretty likely to be confidential information. Other platforms make no mention of it, although the 30% cut is practically industry-standard, with platforms like the Google Play Store and Apple App Store famously having used that standard too, setting off the row with Epic Games.

       


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