MYDCF 2021: To unite and strengthen the SEA Digital Creative Industry

The Malaysia Digital Economy Corporation (MDEC) will be hosting the Malaysia Digital Creativity Festival (MYDCF) 2021 throughout November 2021. The event aims to strengthen and catalyse the creative industry, elevate the interest of the public, and push forward the nation’s digitalisation agenda.

“With a global market worth US$432 billion in 2020, the digital creative industry plays an important role not just for post COVID-19 economic recovery in line with the Twelfth Malaysia Plan (12MP), but towards the development of the Malaysian digital economy as laid out by the Malaysia Digital Economy Blueprint (MyDIGITAL).”

“MYDCF is an extension of MDEC’s many key programmes to support the industry and encourage youth participation in this high growth sector. We not only aim to further strengthen the digital creative ecosystem in Malaysia, but to promote collaborations across the region and to celebrate the best of what we have to offer. Malaysia has great aspirations to be the Heart of Digital ASEAN and a creative content hub – MYDCF will be a significant step towards that.”

“A progressive and inclusive digital creative content industry requires the support of all stakeholders. I would like to express my gratitude to our partners EGGNETWORK, ACESTAR, SIGGRAPH Asia, Comic Fiesta, Alliance Francaise de Kuala Lumpur, and participating universities for making MYDCF a success.”

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Mahadhir Aziz, CEO, MDEC

MYDCF 2021 will be running a variety of interactive and entertaining programs throughout November, including:

• Career Fair
  • Interested parties can check out over 200 vacancies and over 50 hiring companies for employment opportunities. ACESTAR will also be organizing a career mentorship program for budding industry players to grow with existing studios. PlayStation Studios, Bandai Namco, Streamline, and Codemaster will be holding career talks.
• SEA Games Awards
  • Celebrate indie game studios and upcoming game developers within the SEA region, highlighting the best of the region in partnership with EGNETWORK.
• Kre8tif! Awards
  • Submissions from 65 countries as far as Hungary, Sweden, the United States, and Brazil will partake in an event seeking to recognize talented animation creators worldwide. Among the distinguished judges are Carlene Tan from Cartoon Network, Eka Chandra from Asosiasi Industri Animasi Indonesia, Nop Dharmavanich from Thai Animation and Computer Graphics Association, and Nohadznita Hj Mohammad Ilham from the Ministry of Communications and Multimedia Malaysia.
• esports Tournaments
  • Organized in conjunction with Rev Media Group, ESDK Services, Gamesbond, Flash Vision, Kitamen, Malaysia Esports Arena and Axis Esports, players can compete for their cut of the RM70,000 prizepool for PUBG Mobile, Mobile Legend Bang Bang (MLBB), Ejen Ali: Agents Arena, and more. Non-competitors can attend masterclasses on DoTA2, MLBB and eSports shoutcasting.

• LEVEL UP KL Junior Shoutcasting Challenge 2021
  • Workshops, mentoring sessions and competition will host over 200 students to help nurture their talents in the creative industry. The winner will stand a chance to co-shoutcast with a professional at the LEVEL UP KL Junior Cup 2021 and MLBB Professional League MY 2022.
• SIGGRAPH Asia @ MYDCF
  • The partnership with MDEC will see the cross-promotion for the computer graphics technology research community. Attend talks on the production of Raya and the Last Dragon, Baymax Dreams and the entertainment industry’s latest technology currently used in box office films.
• Academic Paper Presentation
  • Academia from partnering universities such as Tunku Abdul Rahman University College, Taylors University College, International Islamic University Malaysia and MMU Multimedia University will be presenting their research on the creative industry. These topics include stop motion 3D puppet armatures, non-fungible tokens (NFT), cybersickness in VR video, and avoiding glorifying suicide and self-harm in animation.
• Comic Art Festival
  • The creator-focused event will celebrate the creativity and diversity behind the art of illustration, comic-making and related visual fields. Partnering with Comic Fiesta and Alliance Francaise de Kuala Lumpur, the festival serves as a space for participants to learn about comics, as well as a networking platform for artists and enthusiasts.

“Further to our mandate to advance a sustainable digital economy and enhancing the industry, MYDCF serves as a sandbox to cultivate sustainability, innovation and continuous support in the digital content space by stretching out the space for creators and consumers to connect and nurture each other.”

Gopi Ganesalingam, Chief Digital Industry Officer (CDIO) MDEC

The Malaysian Game Store will also be soft-launched at MYDCF 2021, the first digital publishing platform for Malaysian-made games. The platform, developed in partnership with MDEC, aims to pave the way for Malaysian studios to expand their reach and business opportunities. It intends to help increase publicity for local games, while overseas publishers can make headway into the local market.

Monsta Studio – the award-winning animation studio incubated and supported by MDEC, and the creator of Boboiboy – will be unveiling their latest ventures at the festival.

The general public can check out the gamified expo, interacting and communicating with exhibitors, watching virtual stage content, purchase products and services through the web browser application with their own unique avatar. You may also win virtual goods and merchandise, like the PS5!

You can participate in MYDCF 2021 through the official website.

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