![[LEVEL UP KL 24] From Development to Quality Assurance: How AI is Transforming the Gaming Industry, According to Microsoft’s Jun Shimoda](https://cdn.gamerbraves.com/2024/12/Jun-Shimoda_Interview_FI-360x180.jpg)
In the ever-evolving world of mobile gaming, developers are constantly seeking trends and innovative ways to engage players and boost revenue. A recent trend gaining traction is the implementation of “choose-your-reward” events, which offer players increased autonomy in their gaming experience. According to AppMagic’s recent monthly column, the mobile gaming industry is witnessing a notable shift in event design and player engagement strategies.
These events, observed in popular titles like Travel Town, Candy Crush Soda Saga, and Coin Master, allow players to select from multiple difficulty levels, each with corresponding rewards. This approach aims to cater to different player preferences and potentially increase engagement and monetization.
In Travel Town, the “Tick Tock Order” event presents players with three order options of varying difficulty, each offering proportional rewards. This short-duration event integrates seamlessly with the game’s core mechanics while encouraging resource management and potentially driving in-app purchases.
Candy Crush Soda Saga takes a different approach with its Rewards Pass event. Players choose from three pass options with varying milestones and rewards over a three-day period. Additionally, the event incorporates hidden premium pass prices and uses a “popular” tag to guide player choices, potentially increasing average revenue per paying user (ARPPU).
Coin Master’s Viking Quest event offers yet another variation, allowing players to spend soft currency on a separate slot machine outside the core gameplay. This event introduces an element of risk management and luck, which may drive player engagement and spending.
Additionally, these “choose-your-reward” events are becoming increasingly common in top-grossing casual games. Furthermore, as the mobile gaming landscape continues to change, player autonomy in events represents an interesting development in how developers approach user engagement and monetization strategies.
