Meet Pharmaceutical Vtuber Shionogi Kanade

Capitalism has fully jumped on board the Vtuber train with Shionogi Kanade, the Vtuber representing Shionogi Pharmaceuticals.

Debuting today, Kanade is the new face of the pharmaceutical company. Unlike previous corporate Vtubers, Shionogi Pharmaceuticals hasn’t really announced a plan for the Vtuber, instead just releasing her first original song as well as her backstory.

Based on the description on the website though, it looks like their plans for the Vtuber are more to the original Idol approach, rather than a gamer, so it doesn’t look like we can expect to see her playing any games soon.

She also has a significantly smaller social media presence, looking to only be focusing on YouTube unlike AirAsia Vtuber Aozora Kurumi.

Here’s the character’s backstory, taken from the Shionogi Pharmaceuticals website:

In the process of drug discovery research, a mysterious program was discovered. Phenomena that cannot be explained by science occurred one after another, and the researchers felt calm. Shionogi has been hired as a virtual employee to give the program a body and heal people.

Other details such as her designer have not been mentioned either, or if they are partnering with any big Vtuber agencies to handle marketing their new communications representative.

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