HoYoverse has announced the return of HoYo FEST, Southeast Asia’s premier HoYoverse event, scheduled for July 2025. The four-day celebration aims to provide a community-focused experience where fans and gamers can gather and participate in various activities.

This year’s event will run from July 24-27 across six Southeast Asian countries, with Singapore’s event starting on July 25. The full schedule includes:
- Indonesia: July 24-27, 10:00-21:00, Surabaya Convention Center (SCC)
- Malaysia: July 24-27, 10:00-20:00, Pavilion Exhibition Centre Bukit Jalil, Hall 1 & 2
- Thailand: July 24-27, 10:00-20:00, The Mall Bangkapi, MCC Hall
- The Philippines: July 24-27, 10:00-20:00, SMX Convention Center Manila, Hall 3
- Vietnam: July 24-27, 09:00-20:00, Sky Expo, Hall A5
- Singapore: July 25-27, 10:00-20:00, Suntec Singapore Convention & Exhibition Centre, Hall 406CXD
Following its successful introduction in Indonesia and Vietnam last year, the HoYo FEST Artist Alley will expand across all Southeast Asian locations. This allows artists to display and sell merchandise and art inspired by HoYoverse titles including Genshin Impact, Honkai: Star Rail, Zenless Zone Zero, and Honkai Impact 3. A new addition this year is the Stage Segment, offering cosplayers, performers, and fan artists the opportunity to showcase their talents on the HoYo FEST stage.

HoYoverse is currently seeking fan artists, cosplayers, performers, creators, and enthusiasts who wish to participate in HoYo FEST 2025. Registration for the Artist Alley and Stage Segment is now open through the following links:
- Artist Alley Application: https://hoyo.link/MUBNSyBTV
- Open Stage Performance Application: https://hoyo.link/svmJnULOR
- Cosplay Showcase Application: https://hoyo.link/F9KtBfbmF
- Fan Art Showcase Application: https://hoyo.link/JgeKFbefq
Fans are encouraged to mark their calendars for what promises to be an exciting celebration of HoYoverse games and community talent.