gamescom asia unveils hybrid format for October event

gamescom Asia will be reimagined in a hybrid format in their Singapore event from 14 to 17 October 2021. The event is the first Asian satellite of the world’s largest computer and video games festival, gamescom, where the audience can look forward to online shows, a hybrid trade conference and virtual networking for B2B.

gamescom Asia 2021 will showcase the following:

• A hybrid Trade Conference – Games 360 and Mobile Gaming Summit, that will give attendees from all over the world greater insights in and around Asia, with a line-up of over 100 industry experts.
• A virtual Trade Zone for industry professionals to meet, learn, and network through corporate and product presentations, an exhibitor’s area, as well as business matchmaking.
• A virtual Entertainment Zone for all fans, developers, and publishers with spectacular show segments featuring ‘gamescom asia STUDIO’ for the latest game drops, demos, indies, interviews, and more. This will kickstart with ‘gamescom asia PRIMETIME’, an extension of the STUDIO which includes premieres, trailers and will highlight what is to come on the weekend.

The event has a primarily digital structure so that all stakeholders can participate safely from anywhere in the world, while meeting partner needs for planning security and reliability. The hybrid Trade Conference will have both live-stage and live-stream sessions broadcast simultaneously, with talks to be available on-demand for all time-zones. The in-person segment is currently only for industry professionals based in Singapore, with the possibility of attendees from outside the country should restrictions be eased.

Within the virtual Trade Zone, companies can look forward to a broad digital B2B offering through a variety of talk sessions, interactive match-making capabilities, a digital exhibitor’s area, networking, and improved data-driven lead generation.

The virtual Entertainment Zone will also allow millions of fans from Southeast Asia and around the world to tune in to gamescom asia 2021. gamescom asia will be working with media, content creators, platforms, and hosting watch parties to ensure high viewership. The Entertainment Zone will be available on major streaming platforms with co-streaming also available.

“To say that the past year has been a rollercoaster is an understatement. The team has been putting all our energies into making gamescom asia possible. This decision provides clarity for all stakeholders to go full steam into hyping up their presence at gamescom asia 2021 and for all the fans who have been eagerly waiting for the event. In this regard, gamescom asia 2021 is ‘still loading’ and will be a prelude to gamescom asia 2022, when we will have a better opportunity to hold a physical event and embrace international travel. In the meantime, we will provide a rich and interactive experience to the fans and industry players who have been yearning for us to get things started.”

Mathias Kuepper, Managing Director of Koelnmesse Singapore, the organisers of gamescom asia

Partners, schedule and access details will be confirmed in the coming months. Look forward to an awesome show for 2021! The organizers will also be looking forward to welcoming you in person for gamescom asia 2022.

Participation options for interested companies can be found via the website. Speakers may send in their applications through here. Press and creator accreditation will open in July/August.

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