GamerBraves Newsletter vol. 40 – Putting The “Relations” In Public Relations – How To Not Piss Off The Partners You’re Supposed To Be Working With

Previously, you may remember that we’d discussed some basic tips for public relations (PR) trying to reach out to a games media outlet. It’s a fairly simple deal- make our lives easier and we’re more likely to want to work with you on any kind of project.

It seems like obvious enough advice- yet today’s topic is on the reverse of that. That is to say, we’re going to be taking a look at just how badly a real PR company can go when it comes to messing up its relationship with media companies.

I need to stress that this isn’t a parable mixed with a dash of hyperbole either- this is a real story.

The first rule is simple: don’t Lie To Media. Look, when you have to scold a PR company the same way you would a child with ice cream on their cheeks feigning innocence, you’ve probably screwed up somewhere. It’s not even a PR-industry-exclusive piece of advice- I’m told that honesty is, in some circles, considered a superior policy. If you’d like to read the rest of this article and learn more about the do’s and don’t of Public Relations, subscribe to our Newsletter below (it’s free):

Give it a read and let us know what you think!

Written by Wan Amirul Adlan

Join Us!