GamerBraves Newsletter vol. 29 – East Vs West: How Free Mobile Games Make Money

Our issue of the GamerBraves Newsletter this week looks at both sides of the world and how their popular free-to-play mobile games make money. In a day and age where offering a free service with optional purchases rake in more money than paid products themselves, it’s clear that free-to-play mobile games have got their formula down pat, but how do they differ between regions?

While East and West are obviously huge areas of the world to reasonably condense, we’ll narrow our focus down to Japanese, Chinese and Korean mobile games and how they compare in terms of monetisation strategy against their US and UK counterparts.

The appeal and naturally, the reason why players fork out their cash for in-app purchases vary greatly between the East and West. While premium currency still serves as the common denominator between the majority of free-to-play mobile games worldwide, the genre and even the kind of players that gravitate towards successful games in the East and West are usually not the same.

This newsletter issue will try to debunk why players of their respective regions like certain kinds of free-to-play mobile games and how developers adapt their monetisation strategy to make more money out of them. Give our newsletter a subscription and you can learn more in greater detail about this topic.

Give it a read and let us know what you think!

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