![[LEVEL UP KL 24] From Development to Quality Assurance: How AI is Transforming the Gaming Industry, According to Microsoft’s Jun Shimoda](https://cdn.gamerbraves.com/2024/12/Jun-Shimoda_Interview_FI-360x180.jpg)
November has just kicked off and this week, the GamerBraves Newsletter dives into the uncharted territory—the price of microtransactions. What was once unheard of at the start of the 21st century has now turned gaming into one of the highest revenue-generating forms of entertainment.
You heard that right. Games now make more money than the movie and music industry combined. A big contributor to that is free-to-play mobile games and their extremely fat, juicy cash cow—microtransactions. Even full-priced console games want a slice of that delicious pie, adding their own forms of monetisation.
Obviously, with this in-app purchases and digital goods such as cosmetic items and the like being so profitable, it’s pretty common nowadays to hear stories of people who spend thousands, even tens of thousands of USD on a game. It doesn’t matter if you don’t plan to spend a single cent on the game—there’s bound to be those who would—and that’s all that matters.
We won’t be diving too much into addiction or the negative effects of microtransactions—those have been done to death already. Instead, the GamerBraves Newsletter this week will look at their prices. Who sets the price of microtransactions? Why do companies always seem to get away with them, even if players complain? Find out the answer by subscribing to our newsletter by filling in your email below:
Give it a read and let us know what you think!
