EA Sports and Juventus Football Club Announces Exclusive Multi-Year Partnership

Electronic Arts and Juventus, one of the biggest and most successful Italian football clubs in the world, today announced a new, multi-year partnership, which will see Juventus return to EA Sports’ renowned football video game series beginning in EA Sports FIFA 23, launching September 30.

This partnership will see EA Sports become Juventus’ exclusive Sport Video Gaming Partner, with a fully authentic in-game integration that will feature Juventus’ stadium, Allianz Stadium, along with the club’s logo and kits. Both partners are also excited to work across a number of lifestyle and cultural initiatives bringing new opportunities outside of football.

As well as the club partnership, former footballer Claudio Marchisio will join as a FUT Hero and current player Dusan Vlahovic will also serve as an ambassador for EA Sports FIFA 23. Marchisio is well known for coming through the Juventus academy on his way to becoming a club legend and fan favorite, winning multiple Scudetto titles and now solidifying that status with a Hero item in-game in FIFA 23 Ultimate Team (FUT).

FUT Heroes are some of the most memorable players to grace the pitch, now encapsulated as new items in-game representing the unforgettable moments that turned them into fan favourites.

Proving that he is one of the world’s top young strikers, with an incredible scoring record over the past couple of years, Vlahovic becomes a first-time ambassador joining EA SPORTS’ wide roster of prominent players.

For more information and future updates for EA Sports FIFA 23, do check out the official website here.

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