EA Announces Fifa 22 Success but May Be leaving The Fifa Brand

EA Sports has officially launched FIFA 22, and the game has been a big hit. It seems however that EA would like to expand their EA sports Football brand beyond FIFA and will be re-examing their contract with the football league.

This was explained in a press release from Electronic Arts released to the press:

It’s been an exciting couple of weeks for EA SPORTS, as we officially launched FIFA 22.  We’re very proud of this year’s game, and love seeing the excitement from players around the world as you get into the experience.

Since launch, we’ve already had 9.1 million players join the game, 7.6 million Ultimate Team squads created and 460 million matches played.  We will continue delivering amazing experiences throughout this season, but first – a heartfelt thank you to our incredible community of football fans. 

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While we are only at the beginning of our journey with you in this year’s game, we’re also focused on where we go from here.

We’re here to create the best experiences for football fans everywhere. To do that, we start by listening to our players. We hear consistently that what matters most is growing the global community, creating innovative football experiences across new platforms, a commitment to every level of the sport including grassroots, and accelerating the elevation of the women’s game. As a result, we have a clear vision for the future of football.

Through years of building our global franchise, we also know that authenticity is essential to the experience.  That’s why we focus so much energy on the collective strength of over 300 individual licensed partners that give us access to 17,000+ athletes across 700+ teams, in 100 stadiums, and over 30 leagues around the world.  We continually invest in the partnerships and licenses that are most meaningful to players, and because of that, our game is the only place you can authentically play in the iconic UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, Premier League, Bundesliga, and LaLiga Santander,among many others. The breadth of our partnerships and our ecosystem of licensed content will enable us to continue to bring unrivaled authenticity in our EA SPORTS football games, now and for many years to come.

As we look ahead, we’re also exploring the idea of renaming our global EA SPORTS football games. This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world.

The future of football is very big and very bright. Our priority is to ensure we have every opportunity to continue delivering the world’s greatest interactive football experiences. Thank you again for your support and feedback on this year’s game. We look forward to creating the future of football with you.

Fifa has remained a flagship series for EA for years, could it continue to sell as well without the actual Football brand. Time will tell.

Fifa 22 was released for all modern consoles on September 26th, 2021. Check out our review of the game.

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