Digital Bros Renames HOOK to 505 Pulse – Strengthening Indie Publishing Focus

Digital Bros, a prominent name in the gaming industry, has officially rebranded its indie publishing label HOOK to 505 Pulse. This strategic shift aims to strengthen the connection between the indie division and 505 Games, Digital Bros’ larger publishing arm, responsible for major titles such as Death Stranding (PC) and Control: Ultimate Edition.

The rebranding marks a new chapter in Digital Bros’ long-standing commitment to indie game developers. The company seeks to foster more effective collaboration while staying true to its mission: to bring innovative creative visions to global audiences.

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Founded in 1989, Digital Bros has established itself as a key player in the gaming industry. Renowned for supporting both indie and AAA titles, the company has collaborated with some of the most notable studios behind successful games like Terraria, No Man’s Sky, and Stardew Valley.

Despite the new name, 505 Pulse’s commitment to empowering independent talent remains unchanged. The rebrand also highlights the label’s role in scouting and fostering new talent, aiming to connect unique, innovative indie projects to a global audience. Based in Milan, 505 Pulse boasts a team of international experts, many with over 20 years of industry experience, all dedicated to helping indie creators succeed.

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The label’s portfolio includes notable titles like The Bloodline by Shieldbearer Studios, KINGDOM of the DEAD from Dirigo Games, and Madshot by Overflow. More projects are in development, with further announcements expected soon. The rebranding of HOOK to 505 Pulse reflects a focus on closer integration with the global success of 505 Games, providing indie developers with a platform to reach larger audiences while maintaining the label’s core commitment to creativity and innovation.