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    Ejen Ali: The Movie 2 Review – WAU Animation Sets a New Standard with Stunning Sequel

    Ejen Ali: The Movie 2 Review – WAU Animation Sets a New Standard with Stunning Sequel

    POPUCOM Set To Launch On PC This June – Pre-orders Now Available

    POPUCOM Set To Launch On PC This June – Pre-orders Now Available

    Dunk City Dynasty Now Available Worldwide on Mobile

    Dunk City Dynasty Now Available Worldwide on Mobile

    SEDAP! A Culinary Adventure Officially Out Now on Steam

    SEDAP! A Culinary Adventure Officially Out Now on Steam

    Blades of Fire Launches Worldwide on PC and Consoles

    Blades of Fire Launches Worldwide on PC and Consoles

    Bandai Namco Unveils Maze Gameplay in Pac-Man Spin-off Shadow Labyrinth

    Bandai Namco Unveils Maze Gameplay in Pac-Man Spin-off Shadow Labyrinth

    Deliver At All Costs Debuts on PC, Free on Epic Games Store with Sifu

    Deliver At All Costs Debuts on PC, Free on Epic Games Store with Sifu

    Bandai Namco Entertainment Joins AFA Indonesia 2025, Bringing Exclusive Game Demos and Celebrity Cosplayers

    Bandai Namco Entertainment Joins AFA Indonesia 2025, Bringing Exclusive Game Demos and Celebrity Cosplayers

    Konami Announces Road to Worlds Campaign and WCS Qualifiers for Yu-Gi-Oh! MASTER DUEL and DUEL LINKS

    Konami Announces Road to Worlds Campaign and WCS Qualifiers for Yu-Gi-Oh! MASTER DUEL and DUEL LINKS

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    Ejen Ali: The Movie 2 Review – WAU Animation Sets a New Standard with Stunning Sequel

    Ejen Ali: The Movie 2 Review – WAU Animation Sets a New Standard with Stunning Sequel

    POPUCOM Set To Launch On PC This June – Pre-orders Now Available

    POPUCOM Set To Launch On PC This June – Pre-orders Now Available

    Dunk City Dynasty Now Available Worldwide on Mobile

    Dunk City Dynasty Now Available Worldwide on Mobile

    SEDAP! A Culinary Adventure Officially Out Now on Steam

    SEDAP! A Culinary Adventure Officially Out Now on Steam

    Blades of Fire Launches Worldwide on PC and Consoles

    Blades of Fire Launches Worldwide on PC and Consoles

    Bandai Namco Unveils Maze Gameplay in Pac-Man Spin-off Shadow Labyrinth

    Bandai Namco Unveils Maze Gameplay in Pac-Man Spin-off Shadow Labyrinth

    Deliver At All Costs Debuts on PC, Free on Epic Games Store with Sifu

    Deliver At All Costs Debuts on PC, Free on Epic Games Store with Sifu

    Bandai Namco Entertainment Joins AFA Indonesia 2025, Bringing Exclusive Game Demos and Celebrity Cosplayers

    Bandai Namco Entertainment Joins AFA Indonesia 2025, Bringing Exclusive Game Demos and Celebrity Cosplayers

    Konami Announces Road to Worlds Campaign and WCS Qualifiers for Yu-Gi-Oh! MASTER DUEL and DUEL LINKS

    Konami Announces Road to Worlds Campaign and WCS Qualifiers for Yu-Gi-Oh! MASTER DUEL and DUEL LINKS

  • Interviews
    [EXCLUSIVE] Inside Japan’s Indie Game Revolution – An Interview with BitSummit Organizer Masahiko Murakami

    [EXCLUSIVE] Inside Japan’s Indie Game Revolution – An Interview with BitSummit Organizer Masahiko Murakami

    [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

    [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

    [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

    [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

    Diablo IV Season 8 Interview – Developers Reveal Resurrected Belial and System Overhauls

    Diablo IV Season 8 Interview – Developers Reveal Resurrected Belial and System Overhauls

    POCO Head of Marketing Angus Ng Interview – From Online-First Strategy to Ultra Flagship Ambitions

    POCO Head of Marketing Angus Ng Interview – From Online-First Strategy to Ultra Flagship Ambitions

    [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

    [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

    Ben Starr

    [SEA Exclusive] The Voice Behind Verso – Ben Starr Shares His Journey into Clair Obscur: Expedition 33

    [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

    [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

    [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

    [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

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      Ejen Ali: The Movie 2 Review – WAU Animation Sets a New Standard with Stunning Sequel

      Ejen Ali: The Movie 2 Review – WAU Animation Sets a New Standard with Stunning Sequel

      POPUCOM Set To Launch On PC This June – Pre-orders Now Available

      POPUCOM Set To Launch On PC This June – Pre-orders Now Available

      Dunk City Dynasty Now Available Worldwide on Mobile

      Dunk City Dynasty Now Available Worldwide on Mobile

      SEDAP! A Culinary Adventure Officially Out Now on Steam

      SEDAP! A Culinary Adventure Officially Out Now on Steam

      Blades of Fire Launches Worldwide on PC and Consoles

      Blades of Fire Launches Worldwide on PC and Consoles

      Bandai Namco Unveils Maze Gameplay in Pac-Man Spin-off Shadow Labyrinth

      Bandai Namco Unveils Maze Gameplay in Pac-Man Spin-off Shadow Labyrinth

      Deliver At All Costs Debuts on PC, Free on Epic Games Store with Sifu

      Deliver At All Costs Debuts on PC, Free on Epic Games Store with Sifu

      Bandai Namco Entertainment Joins AFA Indonesia 2025, Bringing Exclusive Game Demos and Celebrity Cosplayers

      Bandai Namco Entertainment Joins AFA Indonesia 2025, Bringing Exclusive Game Demos and Celebrity Cosplayers

      Konami Announces Road to Worlds Campaign and WCS Qualifiers for Yu-Gi-Oh! MASTER DUEL and DUEL LINKS

      Konami Announces Road to Worlds Campaign and WCS Qualifiers for Yu-Gi-Oh! MASTER DUEL and DUEL LINKS

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      Ejen Ali: The Movie 2 Review – WAU Animation Sets a New Standard with Stunning Sequel

      Ejen Ali: The Movie 2 Review – WAU Animation Sets a New Standard with Stunning Sequel

      POPUCOM Set To Launch On PC This June – Pre-orders Now Available

      POPUCOM Set To Launch On PC This June – Pre-orders Now Available

      Dunk City Dynasty Now Available Worldwide on Mobile

      Dunk City Dynasty Now Available Worldwide on Mobile

      SEDAP! A Culinary Adventure Officially Out Now on Steam

      SEDAP! A Culinary Adventure Officially Out Now on Steam

      Blades of Fire Launches Worldwide on PC and Consoles

      Blades of Fire Launches Worldwide on PC and Consoles

      Bandai Namco Unveils Maze Gameplay in Pac-Man Spin-off Shadow Labyrinth

      Bandai Namco Unveils Maze Gameplay in Pac-Man Spin-off Shadow Labyrinth

      Deliver At All Costs Debuts on PC, Free on Epic Games Store with Sifu

      Deliver At All Costs Debuts on PC, Free on Epic Games Store with Sifu

      Bandai Namco Entertainment Joins AFA Indonesia 2025, Bringing Exclusive Game Demos and Celebrity Cosplayers

      Bandai Namco Entertainment Joins AFA Indonesia 2025, Bringing Exclusive Game Demos and Celebrity Cosplayers

      Konami Announces Road to Worlds Campaign and WCS Qualifiers for Yu-Gi-Oh! MASTER DUEL and DUEL LINKS

      Konami Announces Road to Worlds Campaign and WCS Qualifiers for Yu-Gi-Oh! MASTER DUEL and DUEL LINKS

    • Interviews
      [EXCLUSIVE] Inside Japan’s Indie Game Revolution – An Interview with BitSummit Organizer Masahiko Murakami

      [EXCLUSIVE] Inside Japan’s Indie Game Revolution – An Interview with BitSummit Organizer Masahiko Murakami

      [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

      [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

      [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

      [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

      Diablo IV Season 8 Interview – Developers Reveal Resurrected Belial and System Overhauls

      Diablo IV Season 8 Interview – Developers Reveal Resurrected Belial and System Overhauls

      POCO Head of Marketing Angus Ng Interview – From Online-First Strategy to Ultra Flagship Ambitions

      POCO Head of Marketing Angus Ng Interview – From Online-First Strategy to Ultra Flagship Ambitions

      [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

      [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

      Ben Starr

      [SEA Exclusive] The Voice Behind Verso – Ben Starr Shares His Journey into Clair Obscur: Expedition 33

      [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

      [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

      [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

      [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

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      China Game Industry Faces Layoffs And More After 5 Months Of Game License Freeze

      W by W
      3 years ago
      in All, Industry, News
      Reading Time: 2 mins read
      0 0
      China Game Industry Faces Layoffs And More After 5 Months Of Game License Freeze
      Share on FacebookShare on TwitterShare on TelegramShare on WhatsappShare on Reddit

      The China Game Industry has faced layoffs and more ever since the Chinese government put a freeze on new game publishing approval 5 months ago, with many game companies in the country shutting down.

      Briefly, the way it works is simple: The Chinese government doesn’t allow games to be published in the country without prior approval from the government. This involves rigid content checks, making sure games don’t go against the government’s values.

      Related Posts

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      POPUCOM Set To Launch On PC This June – Pre-orders Now Available

      In the midst of their big overhaul, the government had frozen approval for new licenses- meaning no new games could be published in the country.

      On the Game Development Side

      While obviously bad for the gamers, it’s also terrible for developers. Game development isn’t cheap, and to have your months or even years of hard work suddenly choked out by the license freezing means no means of getting the income to pay your staff.


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      According to Securities Daily, 300,000 game companies had reported less than 10 million yuan earnings, with more than 14,000 companies shuttered.

      Worse still, game studios that remained open in China were subject to massive layoffs- Covetous Blue Moon publisher Covetous Games saw far less game approvals this year, with only 4 before the license freeze in July.

      As a result, Securities Daily says the company has been laying off staff for the past two months, as well as cancelling the year-end bonuses.

      This affects small companies the hardest: While big companies like Tencent have many live service games to provide revenue streams, the Chinese Government seems inclined to make things harder, especially with the reported blacklisting of Steam providing a challenge.

      Game Companies Head Overseas

      Tencent
      If you’re a mega corporation, you can always just buy a publisher outside of China and have your games published through there for the rest of the world

      According to the report, many game companies in the country have started heading overseas due to the tightening restrictions.

      “The suspension of game license number issuance does have an impact on small and medium-sized game enterprises, but it also forces them to find a way out.” Zhang Yi, CEO and chief analyst of Ai Media Consulting, told the Securities Daily, “In fact, when the issuance of game license numbers was suspended in 2018, some companies realized the importance of ‘going abroad’, and the domestic game ‘going abroad’ The rhythm of the company is accelerating, and some companies’ business focus is even overseas.”

      It’s no surprise they would- mega-companies like Tencent have publishers outside of China, and even miHoYo had done the same with its Singapore-registered Cognosphere.

      However, not every company can afford this- small indie teams obviously wouldn’t be able to afford a whole remote publisher overseas, and even big companies like Perfect World have had to give up their overseas branches.

      Join Us!

      We are recruiting! If you want to break into the gaming media industry, don't miss out on the golden opportunity. Find out more: Malaysia. Overseas.

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