BANDAI NAMCO launches Who Will You Be Today?

BANDAI NAMCO Entertainment Asia launched its first region-wide brand campaign, “Who Will You Be Today?“. The campaign is part of an ongoing effort to connect consumers with the companies large stable of IP.

BANDAI NAMCO Entertainment Asia is a leading global publisher and developer of interactive content. The company is known for creating  and publishing top gaming franchises such as Soulcalibur and Naruto.

The campaign kicked off with an epic transformation video asking viewers what character they want to be through video games. Utilizing their large variety of gaming franchises, BANDAI NAMCO Entertainment allows players to go through a nearly endless variety of immersive experiences.

Fans can participate in the campaign from now until the end of November through several ways, including:

Easter Egg Contest: The video is full of Easter Eggs, hidden messages for hardcore fans. Spot all the Easter Eggs and stand a chance to win prizes.

Facebook Filters: Visit their Facebook page and try out hairstyles of various characters via augmented reality filters. Fans can share their new hairstyles with their friends for a chance to win prizes.

Fans can also join the online conversation with the hashtag: #WhoWillYouBeToday on Facebook, Twitter and Instagram. For more details, you can check out their official site.

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