AppMagic Highlights Social Media Trend-Based Games

Mobile app analytics website Appmagic has posted a list of casual games, all based on popular social media trends.

In the multi-part blog posts, they highlighted the link between popular trends on social media platforms like TikTok, and the popularity of certain casual apps and games on mobile.

There’s some genuinely interesting insights to gleam from this- many of the most popular games for specific trends are directly named after the trend, framing them as the definitive entry for that topic such as with games like Tie Dye or Sneaker Art.

The other is the metrics by which they’re compared- these games sport massively high downloads, likely as a result of directly serving audiences.

That is to say, anyone looking for a Sneaker Art related app is going to find their needs met by the Sneaker Art app.

It also refutes any correlation between downloads and player spending- many of the featured games in their blog post had no revenue at all, and the ones that did had relatively low revenue per download (RpD) since their install bases were so high.

This is in contrast to games like NIKKE, with an average RpD of 50 USD and a much lower download base (7.2 mil lifetime vs TieDye’s 147 mil).

The list was curated based on popular trends on TikTok, so it makes sense that the apps derived from them would be more casual centric than say, a gacha game.

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