[AFA23] Konami and Yu-Gi-Oh! Players Believe The English Edition for Asia OCG and Community Will Draw in More New Players 

After the constant paranoia that was the COVID-19 pandemic, Konami seems to be going full force in Southeast Asia, pushing out the new English Edition Yu-Gi-Oh! Official Card Game (OCG) as well as organizing a bunch of in-person events.

All of a sudden, Yu-Gi-Oh! went from 2 years of not being able to immerse themselves in their favorite hobby due to lockdown, to dueling at a table in front of their opponents again.

For the uninitiated, Yu-Gi-Oh! the card game has two different separate formats, the Trading Card Game (TCG) is released in the West, and the Official Card Game (OCG) for Asian countries such as Japan and Korea. Although the cards themselves may be structurally similar, the rules of the game are made independently of each other, especially the wildly different card banlist.

A Bigger Push in Southeast Asia

According to Michio Takahashi, Managing Director of Konami Digital Entertainment Limited, the release of the English Edition for Asia of Yu-Gi-Oh! OCG was indeed an important movement for Konami to bring the card game to a wider audience, especially English-speaking players in Southeast Asia.

“We have released OCG in Japan in the past, but because of language barriers, players from outside of Japan struggle to understand the game,” said Takahashi-san.

“By releasing English products, I hope that it will reduce language struggles for English-speaking players.”

In fact, Konami is not only striving to break the language barrier and make the game more accessible but also setting up plans for more events and tournaments in the region as noted by Takahashi-san.

Chiming in, Chew Chi Him a.k.a. Kai and Michael Santoso, both prominent figures in the Yu-Gi-Oh! community expressed a similar sentiment that the release of the English Edition for Asia made the game more accessible and will definitely attract more newcomers.

Kai is a Yu-Gi-Oh! influencer and MC for Duelist Cup 2023, while Michael Santoso is the Singapore Representative of the aforementioned Duelist Cup.

Santoso mentioned that because Konami plans to hold more new events and how-to-play sessions, there will more more opportunities for newcomers to join and players to qualify for big tournaments now.

He added that he always looks forward to socializing with people every week when he visits official tournament stores for events. He especially highlights that he always discusses new deck ideas, strategies, and things as such whenever he gets a chance to hang out with people at events.

As Kai would describe, “The English Edition for Asia is a whole turn of events for Yu-Gi-Oh!”

New Player Experiences

Just take a look at Ash Blossom & Joyous Spring- to any new player you’d think it was a card to be summoned since it’s, well, you know. A monster card. But walk into any card store and you’d see its reputation precede it as a tool for stopping your opponent’s plays. If you’re a day 1 player, there’s just no way you’d divine how important a random card like this could be in competitive decks. That being said, Konami’s got you covered- Takahashi stresses that structure decks are a good way to learn the fundamentals of the game.

Then, once players have a clearer understanding of the basic rules, especially concerning the different Special Summon methods such as Link and Pendulum, they can then interact with an important part of Yu-Gi-Oh! – the community. There are many ways to learn the game and Takahashi suggests that one of the best ways is to join the community, whether through how-to-play sessions or checking out any nearest official card shops for more detailed instructions and community events. There are even tournaments designed for learners known as Compass League as well as special leagues for younger generations.

As he said, “Yu-Gi-Oh! has convenient tools for rules and events. It is a game that supports its users.”

“All the Yu-Gi-Oh! players are very friendly and always willing to help newcomers. They should not feel intimidated and will feel the warmth of this welcoming community.”

Kai also brought up his experiences when working in a card shop, saying that he tends to meet new people especially new players who come in during weekends. He recalled a customer around the age of late 50s coming in and playing for the first time.

“Even his son and daughter are older than me, but he is still playing. He can’t speak much English, and only speaks Hokkien and Cantonese. We have to slowly explain the rules to him but even with our age gap, there is nothing between us. We still play together, and I really appreciate the company.”

Emphasizing how important the social element of Yu-Gi-Oh!, Kai said “It’s a game that consists of two people. Even with only two people, you’re socializing. Maybe we have something in common. Maybe not the game itself, but a lot of other things.”

“We brought people together. This is one of the bridges that we built. Connections and a lot of things came together.”

Local Official Tournament Stores

These social interactions that Kai spoke of would not be possible if more convenient venues such as card shops weren’t a thing. This is indeed a point of concern for Konami as Takahashi-san mentioned the barriers that they intend to lower to get Yu-Gi-Oh! out more in Southeast Asia, namely language, price, and location.

For the language barrier, Konami is solving it with the English Edition for Asia of Yu-Gi-Oh! while they are also setting up Singapore and Malaysia as official regions to combat pricing and supply issues that may scare off potential new players.

Lastly, location barriers, which Takahashi-san noted that Konami will be authorizing stores as Official Tournament Stores (OTS). These types of stores are officially partnered with Konami and would even give out official prizes such as tournament packs.

“We need to have more OTS in the region and this will enable players to have easier access to the game. I feel that it is not fair to have a situation where players have to spend hours traveling to stores or wait for many days for their packs to arrive after buying them.”

“We are aiming to provide a fair environment for all our customers. Local game stores are one of the channels. If it is convenient for the users, we have to work on housing them as OTS.”

Duelist Cup 2023 

AFA 2023 is not Konami’s first Yu-Gi-Oh! event in Singapore this year as the qualifier of the Duelist Cup 2023 tournaments happened in May. The Duelist Cup 2023 tournaments were the first in-person events held after the COVID-19 pandemic, marking it as a significant event for fans of the card game.

As a player, Santoso was glad that he could finally compete again, saying “It feels great to finally be able to play again after the 2 year break from the COVID-19 pandemic. Like yes! I finally got the chance to duel again and I look forward to it.”

Of course, as a fan, Kai also expressed his thoughts on tournaments and said that he wished to prove himself in a tournament, saying “I used to dream of joining the WCS at least once in a while in my life. Ever since I started playing, I have felt the need to achieve something.”

Although he said he no longer has a burning desire to compete as he used to, he still expressed that he would love to join WCS at least once in his life regardless if he wins.

“Even if I lose, it’s okay as long as we have fun. It’s all about having fun and making friends after all.”

English Edition for Asia

Yu-Gi-Oh! is a card game more than 2 decades old, and many players have been engaging with the game since their childhood times, from elementary to secondary school days, even through university and adult life. Many have fond memories of the game and the release of the English Edition for Asia of Yu-Gi-Oh! OCG will be sure to pull at one’s heartstrings and evoke great nostalgia.

As part of Anime Festival Asia 2023 (AFA 2023), Konami held an exhibition booth, in a timely fashion as well. The English Edition for Asia of Yu-Gi-Oh! Official Card Game (OCG) finally made its way into the hands of duelists earlier this month and fans no longer had to be restricted by language barrier.

This year, the booth space is even larger, embracing the missed opportunity of previous years having to be interrupted by the pandemic. Managed by distributor Saka Saka, Konami is not only showcasing the new English Edition for Asia of Yu-Gi-Oh! OCG, but also holds tournaments, lucky draws, and a fun activity where fans can obtain their own personalized token cards.

The release of the English Edition for Asia does seem to draw in many new players. Indeed, Kai expressed that after his college days, he rarely got the time to play Yu-Gi-Oh! as much, unfortunately, when time permitted him to join any events, the COVID-19 pandemic happened.

“It was like we were hibernating. But after two years, I came back to play and realized that a lot of my friends, even juniors, like ones still in middle school, all started playing back Yu-Gi-Oh! again,” said Kai.

Kai described his feeling as it felt like a huge achievement for Yu-Gi-Oh! when he realized that many people he knew acknowledged the game’s existence.

The COVID-19 pandemic affected everyone and Takashi-san was no exception, expressing his gratitude towards the growing Yu-Gi-Oh! community in Southeast Asia.

“I am getting emotional already. The COVID pandemic was a very hard time for me. I can’t go back to Japan, my home country for three years. AFA is a very wonderful moment for me.”

“Before COVID, I visited many regions in Southeast Asia and was very excited every time. It is indeed a special moment right now as I am very happy to be with all of you and to be making more friends.”

“Special moments always make long-lasting memories. I hope it is also a good memory to be talking face-to-face with you at this iconic moment, with the English-speaking nation. Thank you.”

For fans looking to enter the realm of Yu-Gi-Oh! OCG, the English for Asia Edition structure decks titled ‘Illusions of the Dark Magicians’ and ‘Rise of the Blue-Eyes’ are now available while the Creation Pack 01 is set to launch on November 25th, featuring cards like Stardust Dragon and Junk Synchron.

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