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    [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

    [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

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    Dunk City Dynasty Announces Official Release This May – Pre-Registrations Available Now

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    Rockstar Confirms GTA 6 Trailer 2 Shows Actual PS5 Footage

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    [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

    [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

    Glohow And SOOP Sign MOU To Expand Reach In Southeast Asia

    Glohow And SOOP Sign MOU To Expand Reach In Southeast Asia

    Dunk City Dynasty Announces Official Release This May – Pre-Registrations Available Now

    Dunk City Dynasty Announces Official Release This May – Pre-Registrations Available Now

    PlayStation Unveils Limited Edition Death Stranding 2: On the Beach DualSense Controller

    PlayStation Unveils Limited Edition Death Stranding 2: On the Beach DualSense Controller

    Tsukuyomi: The Divine Hunter Out Now On PC And Mobile

    Tsukuyomi: The Divine Hunter Out Now On PC And Mobile

    Mamorukun ReCurse! Announces Global Release This 2025

    Mamorukun ReCurse! Announces Global Release This 2025

    Civilization: Eras & Allies Hits 700,000 Pre-Registrations Ahead of June Launch

    Civilization: Eras & Allies Hits 700,000 Pre-Registrations Ahead of June Launch

    Rockstar Confirms GTA 6 Trailer 2 Shows Actual PS5 Footage

    Rockstar Confirms GTA 6 Trailer 2 Shows Actual PS5 Footage

    Action Adventure Game Magical Nut Ikuno Arrives May 22 On Switch And PC

    Action Adventure Game Magical Nut Ikuno Arrives May 22 On Switch And PC

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    [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

    [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

    [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

    [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

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    Diablo IV Season 8 Interview – Developers Reveal Resurrected Belial and System Overhauls

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    POCO Head of Marketing Angus Ng Interview – From Online-First Strategy to Ultra Flagship Ambitions

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    [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

    Ben Starr

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    [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

    [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

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    [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

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    Pirates, Possibilities, and Passion – A Like a Dragon: Pirate Yakuza in Hawaii Interview with RGG Studio

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      [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

      [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

      Glohow And SOOP Sign MOU To Expand Reach In Southeast Asia

      Glohow And SOOP Sign MOU To Expand Reach In Southeast Asia

      Dunk City Dynasty Announces Official Release This May – Pre-Registrations Available Now

      Dunk City Dynasty Announces Official Release This May – Pre-Registrations Available Now

      PlayStation Unveils Limited Edition Death Stranding 2: On the Beach DualSense Controller

      PlayStation Unveils Limited Edition Death Stranding 2: On the Beach DualSense Controller

      Tsukuyomi: The Divine Hunter Out Now On PC And Mobile

      Tsukuyomi: The Divine Hunter Out Now On PC And Mobile

      Mamorukun ReCurse! Announces Global Release This 2025

      Mamorukun ReCurse! Announces Global Release This 2025

      Civilization: Eras & Allies Hits 700,000 Pre-Registrations Ahead of June Launch

      Civilization: Eras & Allies Hits 700,000 Pre-Registrations Ahead of June Launch

      Rockstar Confirms GTA 6 Trailer 2 Shows Actual PS5 Footage

      Rockstar Confirms GTA 6 Trailer 2 Shows Actual PS5 Footage

      Action Adventure Game Magical Nut Ikuno Arrives May 22 On Switch And PC

      Action Adventure Game Magical Nut Ikuno Arrives May 22 On Switch And PC

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      [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

      [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

      Glohow And SOOP Sign MOU To Expand Reach In Southeast Asia

      Glohow And SOOP Sign MOU To Expand Reach In Southeast Asia

      Dunk City Dynasty Announces Official Release This May – Pre-Registrations Available Now

      Dunk City Dynasty Announces Official Release This May – Pre-Registrations Available Now

      PlayStation Unveils Limited Edition Death Stranding 2: On the Beach DualSense Controller

      PlayStation Unveils Limited Edition Death Stranding 2: On the Beach DualSense Controller

      Tsukuyomi: The Divine Hunter Out Now On PC And Mobile

      Tsukuyomi: The Divine Hunter Out Now On PC And Mobile

      Mamorukun ReCurse! Announces Global Release This 2025

      Mamorukun ReCurse! Announces Global Release This 2025

      Civilization: Eras & Allies Hits 700,000 Pre-Registrations Ahead of June Launch

      Civilization: Eras & Allies Hits 700,000 Pre-Registrations Ahead of June Launch

      Rockstar Confirms GTA 6 Trailer 2 Shows Actual PS5 Footage

      Rockstar Confirms GTA 6 Trailer 2 Shows Actual PS5 Footage

      Action Adventure Game Magical Nut Ikuno Arrives May 22 On Switch And PC

      Action Adventure Game Magical Nut Ikuno Arrives May 22 On Switch And PC

    • Interviews
      [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

      [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

      [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

      [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

      Diablo IV Season 8 Interview – Developers Reveal Resurrected Belial and System Overhauls

      Diablo IV Season 8 Interview – Developers Reveal Resurrected Belial and System Overhauls

      POCO Head of Marketing Angus Ng Interview – From Online-First Strategy to Ultra Flagship Ambitions

      POCO Head of Marketing Angus Ng Interview – From Online-First Strategy to Ultra Flagship Ambitions

      [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

      [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

      Ben Starr

      [SEA Exclusive] The Voice Behind Verso – Ben Starr Shares His Journey into Clair Obscur: Expedition 33

      [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

      [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

      [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

      [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

      Pirates, Possibilities, and Passion – A Like a Dragon: Pirate Yakuza in Hawaii Interview with RGG Studio

      Pirates, Possibilities, and Passion – A Like a Dragon: Pirate Yakuza in Hawaii Interview with RGG Studio

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      China orders gaming companies to cut “effeminate” imagery

      Kit by Kit
      4 years ago
      in All, Industry, News
      Reading Time: 2 mins read
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      China orders gaming companies to cut “effeminate” imagery
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      Channel News Asia reports that China has ordered both Tencent and Netease to, quote, “end their focus on profits and cut content perceived to be breeding “effeminacy””. This comes not long after the nation placed even more restrictions on gaming time for minors, in what layman gamers would probably consider extremely restrictive, and “draconian” at best.

      Instead of said “effeminate” imagery, China in turn wants more “masculine representations”, calling the former’s aesthetics as “abnormal”. Such expression in media are said to be a cause of concern among the older, conservative members of the Communist Party. The perception is that “effeminate” men are emotionally fragile and physically weak, “undesirable” qualities when stoic strength seems to be the goal here.

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      Now, for the editorializing.

      Setting aside the implications that this China ruling says “effeminate” men are not “real” men, this would look to erase an entire genre of design. Genshin Impact‘s Venti fits this trope: having braided hair, slender form, and a “high” voice. You could even argue that Genshin‘s male protagonist also has several “effeminate” qualities, mostly in having long hair, the same character model as Venti, and notably, shows more skin than his female counterpart.


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      Incidentally, Arknights’ Mizuki and Genshin’s Venti share a voice actor: Ayumu Murase.

      If the idol industry, especially that of K-pop, has anything to say, “effeminate”-looking men are incredibly appealing visually. Beauty standards are another thing to unpack, but this isn’t really the place for it. The crux of the issue is that this kind of ruling stifles creativity, as people may find these designs interesting for a variety of reasons: they like “pretty boys”, or god forbid, trans people (trans men perhaps more so) find similarities in a character’s presentation to themselves.

      Presumably since the ruling is relatively new, this will not be affecting games with existing characters with these designs, though bans have already been issued for TV broadcasts. You can’t just remove Venti from Genshin Impact, after all, with how ridiculously popular the game is, people having spent money to upgrade him. That’s not even mentioning his relevance to the story.

      As it were, stock prices for Tencent and Netease aren’t looking so hot in the immediate present, with investors no doubt feeling extremely skittish over the increasing number of hoops in place. One has to wonder what kind of measures international companies will have to scramble for if they want to even get approval for the Chinese market.

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      I do what needs doing, with a slew of gacha games on plate. Willingly self-inflicts heartattacks via supporting SEA/SA Dota. RPGs and roguelike/roguelites are the good shit. As Twitter is a wholly functioning website, an email will be the best method of contact.

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