TAG Heuer x Super Mario smartwatch lets Mario grow in size as you collect mushrooms

Nintendo’s iconic Italian plumber will be making his way into smartwatches in the TAG Heuer Connected x Super Mario Limited Edition. As a limited edition version of TAG Heuer’s Connected smartwatch series, only 2,000 of these smartwatches will be sold at a price of 2,150 USD.

Unlike Bandai’s Vital Bracelet and Tamagotchi Smart, TAG Heuer’s latest offering is not a virtual pet toy. You would not be able to feed Mario or raise him into a different form (but he can grow bigger).

This is a luxury Wear OS smartwatch. It will still be able to track your steps, tell how far you have run via GPS and all the other features that come with Wear OS. It is also compatible with TAG Heuer’s Sport, Golf and Wellness apps.

According to Frédéric Arnault, CEO of TAG Heuer:

For this collaboration with Nintendo, Super Mario instantly came to our minds. And it’s not just his international and intergenerational appeal that clinched it. Mario is the ultimate super-active character whose perseverance and tenacity get him out of every situation. And what better than the TAG Heuer Connected to give life to this iconic character and encourage users to team up with Mario to get out there and be more active? The TAG Heuer Connected is the perfect companion for a connected life and every active person’s best friend. With this Super Mario limited-edition smartwatch, they can add a bit of fun and originality to their activities.

You can learn more about TAG Heuer Connected x Super Mario Limited Edition via its page. The product releases on July 15, 2021.

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