Resurgence Announces Rebrand After 3 Years

Singaporean eSports organization Resurgence is going through some changes. After three years of operation, the organization is rebranding itself to RSG, along with fan-focused moves for the brand.

“The rebrand reflects our on-going commitment to innovate and evolve ahead of the pulse of the
esports scene. In 2017, we started with a mission to empower and nurture aspiring players by
creating opportunities for sustainable esports careers in Singapore. Today, we are on track to
achieve a projected three-fold increase in revenue for our financial year, despite the pandemic’s
impact. RSG is dedicated to showcase Singapore esports to a regional stage and raise the bar,
as we scale up and diversify our offerings to other synergistic aspects of the gaming and esports
market”, said RSG’s Founder and CEO, Jayf Soh.

RSG says the rebrand wasn’t all that much a surprise, since the fans had already been using the acronym as the brand’s shorthand.

“The support from our community, sponsors and partners has helped us grow into a market leader
position, and a credible and reliable bridge for brands and investors to engage with the esports
market. We are humbled by the trust placed in us. As we extended our presence to more markets,
we realized that our fans started to affectionately abbreviate our name to RSG. So naturally, they
should have the final say,” added Soh, commenting on the new name and logo.

RSG also had the following to say about their commitment to fan engagement:

Fan engagement is a core part of RSG’s operations. RSG explores strategic partnerships to improve fan experiences and deliver new content by leveraging on technologies such as augmented reality (AR) and computer-generated imagery. RSG is in discussions with Vividtree Holdings, a diversified entertainment company specializing in the production of immersive experiences with mixed technologies, to co-produce immersive esports events in Southeast Asia.

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