Nintendo Official Store Opens in Thailand as Southeast Asia’s First

Nintendo enthusiasts in Southeast Asia now have a new reason to visit Bangkok. The region’s first Nintendo Authorized Store officially opened its doors on November 23, 2024, at the renowned Siam Paragon shopping mall. This milestone marks Nintendo’s commitment to expanding its presence in the booming Southeast Asian gaming market, blending retail with an immersive, interactive experience tailored to fans.

Operated by Synnex Thailand in partnership with Copperwired, the store boasts an impressive lineup of over 350 Nintendo-themed products. From plush toys and figures of beloved characters like Mario, Pikachu, and Kirby to Nintendo Switch consoles, games, and accessories, the store caters to both seasoned gamers and casual enthusiasts.

What truly sets this store apart is its themed zones, designed to enhance the shopping experience. The Experience Zone lets visitors test out the latest Nintendo games before purchasing, while the Merchandise Zone features a curated selection of exclusive collectibles, including Amiibo figures and limited-edition memorabilia. These immersive features ensure that the store offers more than just retail—it’s a place to connect with Nintendo’s iconic worlds.

The grand opening underscores Nintendo’s strategic push into Asia, joining other flagship stores in Tokyo and Osaka. According to Bangkok Post, Copperwired CEO Paramate Rienjaroensuk emphasized the importance of delivering a world-class experience, blending interactivity with the unique charm of Nintendo’s brand.

This store has quickly become a highlight for both locals and travelers. Whether you’re hunting for exclusive merchandise or eager to try out the latest Nintendo games, this vibrant space on Siam Paragon’s third floor is a must-visit. Plan your next Bangkok trip to explore the magic of Nintendo up close—it’s an experience fans won’t want to miss!

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