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    New Mobile Game Subgenre Emerges as Wool-Themed Puzzle Games Gain Popularity

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    Hideo Kojima Confirms Death Stranding Anime Is Officially in Development

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    Black Beacon Announces First Major Update with Version 1.1 Forsaken Eternity

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    CD Projekt Red Moves Cyberpunk 2 Into Pre-Production Phase

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    Netflix Announces June Lineup, Featuring Squid Games Season 3, KPop Demon Hunters and More!

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    EA Cancels Black Panther Game and Shuts Down Developer Studio

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    SEGA Unveils New Details on Red Light Raid Mode in Yakuza 0 Director’s Cut

    Nintendo Switch 2 Pre-order Applications Soar to 2.2 Million in Japan, Far Exceeding Supply

    Nintendo Switch 2 Launches in Singapore, Thailand, and Philippines on June 26

    SEGA Summer Early-Bird Sale Now Live on PlayStation Store – Get 90% Off on Selected Titles and More

    SEGA Summer Early-Bird Sale Now Live on PlayStation Store – Get 90% Off on Selected Titles and More

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    New Mobile Game Subgenre Emerges as Wool-Themed Puzzle Games Gain Popularity

    New Mobile Game Subgenre Emerges as Wool-Themed Puzzle Games Gain Popularity

    Hideo Kojima Confirms Death Stranding Anime Is Officially in Development

    Hideo Kojima Confirms Death Stranding Anime Is Officially in Development

    Black Beacon Announces First Major Update with Version 1.1 Forsaken Eternity

    Black Beacon Announces First Major Update with Version 1.1 Forsaken Eternity

    CD Projekt Red Moves Cyberpunk 2 Into Pre-Production Phase

    CD Projekt Red Moves Cyberpunk 2 Into Pre-Production Phase

    Netflix Announces June Lineup, Featuring Squid Games Season 3, KPop Demon Hunters and More!

    Netflix Announces June Lineup, Featuring Squid Games Season 3, KPop Demon Hunters and More!

    EA Cancels Black Panther Game and Shuts Down Developer Studio

    EA Cancels Black Panther Game and Shuts Down Developer Studio

    SEGA Unveils New Details on Red Light Raid Mode in Yakuza 0 Director’s Cut

    SEGA Unveils New Details on Red Light Raid Mode in Yakuza 0 Director’s Cut

    Nintendo Switch 2 Pre-order Applications Soar to 2.2 Million in Japan, Far Exceeding Supply

    Nintendo Switch 2 Launches in Singapore, Thailand, and Philippines on June 26

    SEGA Summer Early-Bird Sale Now Live on PlayStation Store – Get 90% Off on Selected Titles and More

    SEGA Summer Early-Bird Sale Now Live on PlayStation Store – Get 90% Off on Selected Titles and More

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    [EXCLUSIVE] Inside Japan’s Indie Game Revolution – An Interview with BitSummit Organizer Masahiko Murakami

    [EXCLUSIVE] Inside Japan’s Indie Game Revolution – An Interview with BitSummit Organizer Masahiko Murakami

    [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

    [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

    [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

    [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

    Diablo IV Season 8 Interview – Developers Reveal Resurrected Belial and System Overhauls

    Diablo IV Season 8 Interview – Developers Reveal Resurrected Belial and System Overhauls

    POCO Head of Marketing Angus Ng Interview – From Online-First Strategy to Ultra Flagship Ambitions

    POCO Head of Marketing Angus Ng Interview – From Online-First Strategy to Ultra Flagship Ambitions

    [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

    [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

    Ben Starr

    [SEA Exclusive] The Voice Behind Verso – Ben Starr Shares His Journey into Clair Obscur: Expedition 33

    [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

    [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

    [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

    [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

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      New Mobile Game Subgenre Emerges as Wool-Themed Puzzle Games Gain Popularity

      New Mobile Game Subgenre Emerges as Wool-Themed Puzzle Games Gain Popularity

      Hideo Kojima Confirms Death Stranding Anime Is Officially in Development

      Hideo Kojima Confirms Death Stranding Anime Is Officially in Development

      Black Beacon Announces First Major Update with Version 1.1 Forsaken Eternity

      Black Beacon Announces First Major Update with Version 1.1 Forsaken Eternity

      CD Projekt Red Moves Cyberpunk 2 Into Pre-Production Phase

      CD Projekt Red Moves Cyberpunk 2 Into Pre-Production Phase

      Netflix Announces June Lineup, Featuring Squid Games Season 3, KPop Demon Hunters and More!

      Netflix Announces June Lineup, Featuring Squid Games Season 3, KPop Demon Hunters and More!

      EA Cancels Black Panther Game and Shuts Down Developer Studio

      EA Cancels Black Panther Game and Shuts Down Developer Studio

      SEGA Unveils New Details on Red Light Raid Mode in Yakuza 0 Director’s Cut

      SEGA Unveils New Details on Red Light Raid Mode in Yakuza 0 Director’s Cut

      Nintendo Switch 2 Pre-order Applications Soar to 2.2 Million in Japan, Far Exceeding Supply

      Nintendo Switch 2 Launches in Singapore, Thailand, and Philippines on June 26

      SEGA Summer Early-Bird Sale Now Live on PlayStation Store – Get 90% Off on Selected Titles and More

      SEGA Summer Early-Bird Sale Now Live on PlayStation Store – Get 90% Off on Selected Titles and More

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      New Mobile Game Subgenre Emerges as Wool-Themed Puzzle Games Gain Popularity

      New Mobile Game Subgenre Emerges as Wool-Themed Puzzle Games Gain Popularity

      Hideo Kojima Confirms Death Stranding Anime Is Officially in Development

      Hideo Kojima Confirms Death Stranding Anime Is Officially in Development

      Black Beacon Announces First Major Update with Version 1.1 Forsaken Eternity

      Black Beacon Announces First Major Update with Version 1.1 Forsaken Eternity

      CD Projekt Red Moves Cyberpunk 2 Into Pre-Production Phase

      CD Projekt Red Moves Cyberpunk 2 Into Pre-Production Phase

      Netflix Announces June Lineup, Featuring Squid Games Season 3, KPop Demon Hunters and More!

      Netflix Announces June Lineup, Featuring Squid Games Season 3, KPop Demon Hunters and More!

      EA Cancels Black Panther Game and Shuts Down Developer Studio

      EA Cancels Black Panther Game and Shuts Down Developer Studio

      SEGA Unveils New Details on Red Light Raid Mode in Yakuza 0 Director’s Cut

      SEGA Unveils New Details on Red Light Raid Mode in Yakuza 0 Director’s Cut

      Nintendo Switch 2 Pre-order Applications Soar to 2.2 Million in Japan, Far Exceeding Supply

      Nintendo Switch 2 Launches in Singapore, Thailand, and Philippines on June 26

      SEGA Summer Early-Bird Sale Now Live on PlayStation Store – Get 90% Off on Selected Titles and More

      SEGA Summer Early-Bird Sale Now Live on PlayStation Store – Get 90% Off on Selected Titles and More

    • Interviews
      [EXCLUSIVE] Inside Japan’s Indie Game Revolution – An Interview with BitSummit Organizer Masahiko Murakami

      [EXCLUSIVE] Inside Japan’s Indie Game Revolution – An Interview with BitSummit Organizer Masahiko Murakami

      [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

      [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

      [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

      [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

      Diablo IV Season 8 Interview – Developers Reveal Resurrected Belial and System Overhauls

      Diablo IV Season 8 Interview – Developers Reveal Resurrected Belial and System Overhauls

      POCO Head of Marketing Angus Ng Interview – From Online-First Strategy to Ultra Flagship Ambitions

      POCO Head of Marketing Angus Ng Interview – From Online-First Strategy to Ultra Flagship Ambitions

      [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

      [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

      Ben Starr

      [SEA Exclusive] The Voice Behind Verso – Ben Starr Shares His Journey into Clair Obscur: Expedition 33

      [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

      [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

      [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

      [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

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      ASUS Discusses AI PC Strategy and Market Position in Malaysia

      Ralph by Ralph
      9 months ago
      in All, Industry, News, PC, Tech
      Reading Time: 2 mins read
      0 0
      ASUS Discusses AI PC Strategy and Market Position in Malaysia

      Image Credit: ASUS Malaysia

      Share on FacebookShare on TwitterShare on TelegramShare on WhatsappShare on Reddit

      In a recent interview, ASUS leadership shed light on the company’s approach to AI PC and its market position in Malaysia. The tech giant has been investing in AI research and development for nearly a decade, with over 5,000 people globally dedicated to AI initiatives.

      ASUS is focusing on creating AI that emphasizes security while making it accessible to everyone. To differentiate their AI PCs from competitors, ASUS is introducing two in-house developed AI software solutions: StoryCube and MuseTree. These exclusive programs will complement existing AI features like Copilot, allowing users to generate ideas, text, and graphics, as well as process and sort images.

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      Image Credit: ASUS Malaysia

      The company acknowledges challenges in marketing AI PCs to Malaysian consumers, citing a lack of general awareness about AI. However, ASUS sees this as an opportunity to educate the market. They highlight being the first to bring an AI PC to Malaysia with the Zenbook 14 OLED and among the first globally to launch a Copilot+ PC with the Vivobook S 15.

      Market Performance and Future

      In terms of market performance, ASUS holds a strong position in Malaysia:


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      • 41.5% share of the premium consumer laptop segment (above RM4,500)
      • 57% share of the 16-inch laptop market
      • 54.4% share of the OLED laptop market
      • Market leader in gaming laptops, with 52% share in the premium segment (above RM6,500) and 44% in the entry-level segment

      ASUS is also addressing sustainability concerns related to AI technology. Furthermore, the company has a dedicated sustainability team and is working towards 100% renewable energy use globally by 2035, with a goal of net-zero emissions by 2050.

      Image Credit: ASUS Malaysia

      For gamers, ASUS emphasizes that their AI PC, such as the ROG Zephyrus G16 and TUF Gaming A14, feature powerful NVIDIA GeForce RTX graphics cards with AI-powered capabilities like DLSS and Frame Generation. ASUS aims to cater to various demographics with its AI PC lineup. From the ProArt P16 for creative professionals to the long-battery-life Vivobook S 15 for students, the company believes in providing options for different user needs.

      Additionally, as ASUS continues to innovate, they remain committed to studying market demands and developing products that balance price, performance, and portability across various categories.

      Join Us!

      We are recruiting! If you want to break into the gaming media industry, don't miss out on the golden opportunity. Find out more: Malaysia. Overseas.

      Tags: ASUSASUS AI PCASUS Malaysia
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      Ralph

      Ralph

      I currently have a degree in communication and have been in love with games ever since playing on the SEGA Dreamcast. Nothing but JRPGs and fighting games in my bloodstream.

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