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    DOOM: The Dark Ages Review – Medieval Brutality Reinvents the Slayer’s Legacy

    DOOM: The Dark Ages Review – Medieval Brutality Reinvents the Slayer’s Legacy

    Kadokawa Has 21 Games in Development, Focusing on Console Releases

    Kadokawa Has 21 Games in Development, Focusing on Console Releases

    Trails in the Sky 1st Chapter Reveals New Character And Gameplay Details

    Trails in the Sky 1st Chapter Reveals New Character And Gameplay Details

    MSI Claw 8 AI+ A2VM Review – A Powerful Answer to Handheld Gaming

    MSI Claw 8 AI+ A2VM Review – A Powerful Answer to Handheld Gaming

    Gex Trilogy Launches Digitally This June 16

    Gex Trilogy Launches Digitally This June 16

    Holy Night Demon Hunters Review – Stylish Exorcism with a Punch

    Holy Night Demon Hunters Review – Stylish Exorcism with a Punch

    BIC Festival 2025 Unveils Match Your Indie Spirit Theme Through Puzzle-Inspired Key Visual

    BIC Festival 2025 Unveils Match Your Indie Spirit Theme Through Puzzle-Inspired Key Visual

    Clair Obscur: Expedition 33 Announces Stendhal Nerf For Maelle In Upcoming Update

    Clair Obscur: Expedition 33 Announces Stendhal Nerf For Maelle In Upcoming Update

    RAIDOU Remastered: The Mystery of the Soulless Army Shares New Details And DLC

    RAIDOU Remastered: The Mystery of the Soulless Army Shares New Details And DLC

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    DOOM: The Dark Ages Review – Medieval Brutality Reinvents the Slayer’s Legacy

    DOOM: The Dark Ages Review – Medieval Brutality Reinvents the Slayer’s Legacy

    Kadokawa Has 21 Games in Development, Focusing on Console Releases

    Kadokawa Has 21 Games in Development, Focusing on Console Releases

    Trails in the Sky 1st Chapter Reveals New Character And Gameplay Details

    Trails in the Sky 1st Chapter Reveals New Character And Gameplay Details

    MSI Claw 8 AI+ A2VM Review – A Powerful Answer to Handheld Gaming

    MSI Claw 8 AI+ A2VM Review – A Powerful Answer to Handheld Gaming

    Gex Trilogy Launches Digitally This June 16

    Gex Trilogy Launches Digitally This June 16

    Holy Night Demon Hunters Review – Stylish Exorcism with a Punch

    Holy Night Demon Hunters Review – Stylish Exorcism with a Punch

    BIC Festival 2025 Unveils Match Your Indie Spirit Theme Through Puzzle-Inspired Key Visual

    BIC Festival 2025 Unveils Match Your Indie Spirit Theme Through Puzzle-Inspired Key Visual

    Clair Obscur: Expedition 33 Announces Stendhal Nerf For Maelle In Upcoming Update

    Clair Obscur: Expedition 33 Announces Stendhal Nerf For Maelle In Upcoming Update

    RAIDOU Remastered: The Mystery of the Soulless Army Shares New Details And DLC

    RAIDOU Remastered: The Mystery of the Soulless Army Shares New Details And DLC

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    [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

    [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

    [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

    [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

    Diablo IV Season 8 Interview – Developers Reveal Resurrected Belial and System Overhauls

    Diablo IV Season 8 Interview – Developers Reveal Resurrected Belial and System Overhauls

    POCO Head of Marketing Angus Ng Interview – From Online-First Strategy to Ultra Flagship Ambitions

    POCO Head of Marketing Angus Ng Interview – From Online-First Strategy to Ultra Flagship Ambitions

    [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

    [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

    Ben Starr

    [SEA Exclusive] The Voice Behind Verso – Ben Starr Shares His Journey into Clair Obscur: Expedition 33

    [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

    [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

    [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

    [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

    Pirates, Possibilities, and Passion – A Like a Dragon: Pirate Yakuza in Hawaii Interview with RGG Studio

    Pirates, Possibilities, and Passion – A Like a Dragon: Pirate Yakuza in Hawaii Interview with RGG Studio

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      DOOM: The Dark Ages Review – Medieval Brutality Reinvents the Slayer’s Legacy

      DOOM: The Dark Ages Review – Medieval Brutality Reinvents the Slayer’s Legacy

      Kadokawa Has 21 Games in Development, Focusing on Console Releases

      Kadokawa Has 21 Games in Development, Focusing on Console Releases

      Trails in the Sky 1st Chapter Reveals New Character And Gameplay Details

      Trails in the Sky 1st Chapter Reveals New Character And Gameplay Details

      MSI Claw 8 AI+ A2VM Review – A Powerful Answer to Handheld Gaming

      MSI Claw 8 AI+ A2VM Review – A Powerful Answer to Handheld Gaming

      Gex Trilogy Launches Digitally This June 16

      Gex Trilogy Launches Digitally This June 16

      Holy Night Demon Hunters Review – Stylish Exorcism with a Punch

      Holy Night Demon Hunters Review – Stylish Exorcism with a Punch

      BIC Festival 2025 Unveils Match Your Indie Spirit Theme Through Puzzle-Inspired Key Visual

      BIC Festival 2025 Unveils Match Your Indie Spirit Theme Through Puzzle-Inspired Key Visual

      Clair Obscur: Expedition 33 Announces Stendhal Nerf For Maelle In Upcoming Update

      Clair Obscur: Expedition 33 Announces Stendhal Nerf For Maelle In Upcoming Update

      RAIDOU Remastered: The Mystery of the Soulless Army Shares New Details And DLC

      RAIDOU Remastered: The Mystery of the Soulless Army Shares New Details And DLC

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      DOOM: The Dark Ages Review – Medieval Brutality Reinvents the Slayer’s Legacy

      DOOM: The Dark Ages Review – Medieval Brutality Reinvents the Slayer’s Legacy

      Kadokawa Has 21 Games in Development, Focusing on Console Releases

      Kadokawa Has 21 Games in Development, Focusing on Console Releases

      Trails in the Sky 1st Chapter Reveals New Character And Gameplay Details

      Trails in the Sky 1st Chapter Reveals New Character And Gameplay Details

      MSI Claw 8 AI+ A2VM Review – A Powerful Answer to Handheld Gaming

      MSI Claw 8 AI+ A2VM Review – A Powerful Answer to Handheld Gaming

      Gex Trilogy Launches Digitally This June 16

      Gex Trilogy Launches Digitally This June 16

      Holy Night Demon Hunters Review – Stylish Exorcism with a Punch

      Holy Night Demon Hunters Review – Stylish Exorcism with a Punch

      BIC Festival 2025 Unveils Match Your Indie Spirit Theme Through Puzzle-Inspired Key Visual

      BIC Festival 2025 Unveils Match Your Indie Spirit Theme Through Puzzle-Inspired Key Visual

      Clair Obscur: Expedition 33 Announces Stendhal Nerf For Maelle In Upcoming Update

      Clair Obscur: Expedition 33 Announces Stendhal Nerf For Maelle In Upcoming Update

      RAIDOU Remastered: The Mystery of the Soulless Army Shares New Details And DLC

      RAIDOU Remastered: The Mystery of the Soulless Army Shares New Details And DLC

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      [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

      [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

      [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

      [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

      Diablo IV Season 8 Interview – Developers Reveal Resurrected Belial and System Overhauls

      Diablo IV Season 8 Interview – Developers Reveal Resurrected Belial and System Overhauls

      POCO Head of Marketing Angus Ng Interview – From Online-First Strategy to Ultra Flagship Ambitions

      POCO Head of Marketing Angus Ng Interview – From Online-First Strategy to Ultra Flagship Ambitions

      [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

      [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

      Ben Starr

      [SEA Exclusive] The Voice Behind Verso – Ben Starr Shares His Journey into Clair Obscur: Expedition 33

      [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

      [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

      [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

      [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

      Pirates, Possibilities, and Passion – A Like a Dragon: Pirate Yakuza in Hawaii Interview with RGG Studio

      Pirates, Possibilities, and Passion – A Like a Dragon: Pirate Yakuza in Hawaii Interview with RGG Studio

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      ASUS Discusses AI PC Strategy and Market Position in Malaysia

      Ralph by Ralph
      9 months ago
      in All, Industry, News, PC, Tech
      Reading Time: 2 mins read
      0 0
      ASUS Discusses AI PC Strategy and Market Position in Malaysia

      Image Credit: ASUS Malaysia

      Share on FacebookShare on TwitterShare on TelegramShare on WhatsappShare on Reddit

      In a recent interview, ASUS leadership shed light on the company’s approach to AI PC and its market position in Malaysia. The tech giant has been investing in AI research and development for nearly a decade, with over 5,000 people globally dedicated to AI initiatives.

      ASUS is focusing on creating AI that emphasizes security while making it accessible to everyone. To differentiate their AI PCs from competitors, ASUS is introducing two in-house developed AI software solutions: StoryCube and MuseTree. These exclusive programs will complement existing AI features like Copilot, allowing users to generate ideas, text, and graphics, as well as process and sort images.

      Related Posts

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      Image Credit: ASUS Malaysia

      The company acknowledges challenges in marketing AI PCs to Malaysian consumers, citing a lack of general awareness about AI. However, ASUS sees this as an opportunity to educate the market. They highlight being the first to bring an AI PC to Malaysia with the Zenbook 14 OLED and among the first globally to launch a Copilot+ PC with the Vivobook S 15.

      Market Performance and Future

      In terms of market performance, ASUS holds a strong position in Malaysia:


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      • 41.5% share of the premium consumer laptop segment (above RM4,500)
      • 57% share of the 16-inch laptop market
      • 54.4% share of the OLED laptop market
      • Market leader in gaming laptops, with 52% share in the premium segment (above RM6,500) and 44% in the entry-level segment

      ASUS is also addressing sustainability concerns related to AI technology. Furthermore, the company has a dedicated sustainability team and is working towards 100% renewable energy use globally by 2035, with a goal of net-zero emissions by 2050.

      Image Credit: ASUS Malaysia

      For gamers, ASUS emphasizes that their AI PC, such as the ROG Zephyrus G16 and TUF Gaming A14, feature powerful NVIDIA GeForce RTX graphics cards with AI-powered capabilities like DLSS and Frame Generation. ASUS aims to cater to various demographics with its AI PC lineup. From the ProArt P16 for creative professionals to the long-battery-life Vivobook S 15 for students, the company believes in providing options for different user needs.

      Additionally, as ASUS continues to innovate, they remain committed to studying market demands and developing products that balance price, performance, and portability across various categories.

      Join Us!

      We are recruiting! If you want to break into the gaming media industry, don't miss out on the golden opportunity. Find out more: Malaysia. Overseas.

      Tags: ASUSASUS AI PCASUS Malaysia
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      Ralph

      Ralph

      I currently have a degree in communication and have been in love with games ever since playing on the SEGA Dreamcast. Nothing but JRPGs and fighting games in my bloodstream.

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