In a job posting spotted on LinkedIn, Capcom is currently hiring Senior Marketing Executives proficient in Thai or Indonesian language to join its Singapore office.
The job description notes that Capcom is seeking talents that would help “develop and execute marketing plans tailored to the cultural nuances of the Thai or Indonesian market”
Moreover, the role would also collaborate with the global marketing team of Capcom to adapt and create content that would resonate effectively with the target audience.
A key responsibility of the Marketing Executives would be to do market research and performance analysis and be aware of current trends, competitor activities, and cultural developments that would contribute to marketing strategies.
The Marketing Executives would oversee and manage social media channels for the respective markets, as well as cultivate relationships with local influencers and gaming communities to amplify the company’s presence in Southeast Asia.
As mentioned, the job position targets those who are proficient in either Thai or Bahasa Indonesian, but English is also required for effective planning and execution of localized marketing.
Proficiency in the Japanese language would be beneficial but not a prerequisite, but candidates would require a Diploma or Bachelor’s degree or equivalent 3 years of experience in Marketing, Communications, or related fields.
If you are interested in the position, you can read more about it on Capcom’s official LinkedIn job posting.
In our interview with Bian Li, the Managing Director of Capcom Singapore, the renowned game publisher behind the Resident Evil series, Monster Hunter franchise, and more, are looking to expand their brand further in Southeast Asia.
“The gaming market in Southeast Asia holds substantial growth opportunities, particularly driven by the enthusiasm of young people, a high growth rate of revenue-to-gamer ratio, and the vast future potential of the region.”
“The Singapore office functions as a central hub for supporting Southeast Asia, in providing swift information dissemination within the industry.”
“Establishing a presence in Singapore helps us to better understand and cater to the Southeast Asian gaming market.”
“Through localized marketing strategies, partnerships, and collaboration tailored to this region, we aim to build a stronger connection with the gaming community in Southeast Asia.”