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    DOOM: The Dark Ages Review – Medieval Brutality Reinvents the Slayer’s Legacy

    DOOM: The Dark Ages Review – Medieval Brutality Reinvents the Slayer’s Legacy

    Kadokawa Has 21 Games in Development, Focusing on Console Releases

    Kadokawa Has 21 Games in Development, Focusing on Console Releases

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    Trails in the Sky 1st Chapter Reveals New Character And Gameplay Details

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    MSI Claw 8 AI+ A2VM Review – A Powerful Answer to Handheld Gaming

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    Gex Trilogy Launches Digitally This June 16

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    Holy Night Demon Hunters Review – Stylish Exorcism with a Punch

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    Clair Obscur: Expedition 33 Announces Stendhal Nerf For Maelle In Upcoming Update

    RAIDOU Remastered: The Mystery of the Soulless Army Shares New Details And DLC

    RAIDOU Remastered: The Mystery of the Soulless Army Shares New Details And DLC

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    DOOM: The Dark Ages Review – Medieval Brutality Reinvents the Slayer’s Legacy

    DOOM: The Dark Ages Review – Medieval Brutality Reinvents the Slayer’s Legacy

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    Kadokawa Has 21 Games in Development, Focusing on Console Releases

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    Trails in the Sky 1st Chapter Reveals New Character And Gameplay Details

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    MSI Claw 8 AI+ A2VM Review – A Powerful Answer to Handheld Gaming

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    Clair Obscur: Expedition 33 Announces Stendhal Nerf For Maelle In Upcoming Update

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    RAIDOU Remastered: The Mystery of the Soulless Army Shares New Details And DLC

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    [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

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    Pirates, Possibilities, and Passion – A Like a Dragon: Pirate Yakuza in Hawaii Interview with RGG Studio

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      DOOM: The Dark Ages Review – Medieval Brutality Reinvents the Slayer’s Legacy

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      MSI Claw 8 AI+ A2VM Review – A Powerful Answer to Handheld Gaming

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      RAIDOU Remastered: The Mystery of the Soulless Army Shares New Details And DLC

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      DOOM: The Dark Ages Review – Medieval Brutality Reinvents the Slayer’s Legacy

      DOOM: The Dark Ages Review – Medieval Brutality Reinvents the Slayer’s Legacy

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      Kadokawa Has 21 Games in Development, Focusing on Console Releases

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      Trails in the Sky 1st Chapter Reveals New Character And Gameplay Details

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      MSI Claw 8 AI+ A2VM Review – A Powerful Answer to Handheld Gaming

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      Gex Trilogy Launches Digitally This June 16

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      BIC Festival 2025 Unveils Match Your Indie Spirit Theme Through Puzzle-Inspired Key Visual

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      Clair Obscur: Expedition 33 Announces Stendhal Nerf For Maelle In Upcoming Update

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      RAIDOU Remastered: The Mystery of the Soulless Army Shares New Details And DLC

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      [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

      [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

      [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

      [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

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      [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

      Pirates, Possibilities, and Passion – A Like a Dragon: Pirate Yakuza in Hawaii Interview with RGG Studio

      Pirates, Possibilities, and Passion – A Like a Dragon: Pirate Yakuza in Hawaii Interview with RGG Studio

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      (UPDATED) Unity Silently Offers Developers Runtime Fee Waiver if They Switch to LevelPlay, its Ad Monetization Service

      Vincent L. by Vincent L.
      2 years ago
      in All, Industry, News
      Reading Time: 2 mins read
      0 0
      (UPDATED) Unity Silently Offers Developers Runtime Fee Waiver if They Switch to LevelPlay, its Ad Monetization Service

      Unedited Image Credit: HoYoverse, Unity, Yahoo

      Share on FacebookShare on TwitterShare on TelegramShare on WhatsappShare on Reddit

      Following the hugely controversial changes to the pricing plan to charge developers for each time their games are installed, Unity is reported to have offered users a Runtime Fee waiver if they switch to its LevelPlay platform, an advertisement monetization service.

      As reported by MobileGamer, their sources said that Unity has quietly offered game creators a 100% Runtime Fee waiver for using Unity’s own LevelPlay advertisement platform.

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      UPDATE (25/09/23): Unity has announced changes to the policy.

      Image Credit: Unity

      The LevelPlay suite of tools is Unity’s own advertisement platform that allows users to control their monetization strategy through in-game ads for smartphones and analytics for commercial content.


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      In our previous report of the new pricing plan, Unity suggested in its blog post that developers could be eligible for credits toward the Unity Runtime Fee through the adoption of services beyond the Editor, which includes the LevelPlay.

      Image Credit: Unity

      UA Consultant Matej Lancaric

      In MobileGamer’s report, UA consultant Matej Lancaric described the situation as Unity’s attempts to destroy its competitor AppLovin, which is currently ahead of LevelPlay in terms of ad monetization.

      “This puts the whole Runtime Fee announcement in the ‘mediation war’ spotlight,” said Lancaric.

      “Unity is saying ‘migrate to LevelPlay or you will need to pay a shit-ton of money’.”

      “For those smaller developers, there is no other option but to migrate to LevelPlay mediation to save their companies.”

      “The rest are already thinking about Godot or Cocos2D.”

      Image Credit: Unity

      “Of course, Unity had to fight back after what has been a tremendous run for AppLovin this year – they have been killing it and growing market share,” said a senior figure in the mediation business.

      “I don’t think Unity did a good job of anticipating client reaction though.”

      “It’s been a while since we saw such a unanimous war cry from the industry, not even IDFA deprecation was this mismanaged.”

      “The industry is tied into 2-3 large mediation providers who wall off any attempt at competition, move towards bidding despite the hit to CPMs, and then limit their demand to clients using their mediation.”

      Unity has yet to release an official comment regarding the report.

      The game engine company initially acquired the mediation platform last July when Unity announced a merger with IronSource, the creators behind LevelPlay.

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      Vincent L.

      Vincent L.

      Short Bio: A geek with a passionate love for games, arts and creativity. Graduated with a Bachelor's Degree in Game Design and always interested in all things within the game industries. Has an unhealthy obsession with Capcom games like Monster Hunter and Resident Evil.

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