Hololive Memberships Paused While Company Moves Vtubers Over To Their Own MCN

Cover Corp has announced that Hololive would be getting its own Multi-Channel Network ( MCN ), leading to a temporary freeze in memberships for the various Vtubers who work there.

“As previously announced, #hololiveproduction talent channels will be migrating to the MCN from today. Please note: some membership functions will be unavailable from as little as a few hours, to a maximum of three days”, the Hololive management said in a Tweet.

In addition, several member-only features would be unavailable until the migration is done:

• Distribution and content posting for members only
• Membership comments and stamps
• Archiving of members-only content and viewing of past posts

The Benefits Of Hololive Joining An MCN

For those unaware, an MCN basically acts as a formal hierarchy with YouTube, and can negotiate with YouTube as such. Even though Hololive talents are explicitly under Hololive and Cover Corp, that may not be how YouTube saw it prior- instead it was just several YouTube channels all with a similar gimimick.

Now under the Hololive MCN, Cover can better manage the talents, hopefully having a better handle on incidents that saw Vtubers like Hololive EN’s Takanashi Kiara losing her account temporarily.

It also provides better resources for dealing with things like false copyright strikes, which nearly saw the removal of Calliope Mori and Gawr Gura’s cover of Kanaria’s  KING several months back.

That being said it’s said in YouTube’s own guide to MCNs that they wouldn’t be able to prevent false strikes entirely, rather simply work more effectively at managing them when they do happen.

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