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    Hideo Kojima Confirms Death Stranding Anime Is Officially in Development

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    Black Beacon Announces First Major Update with Version 1.1 Forsaken Eternity

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    CD Projekt Red Moves Cyberpunk 2 Into Pre-Production Phase

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    Netflix Announces June Lineup, Featuring Squid Games Season 3, KPop Demon Hunters and More!

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    EA Cancels Black Panther Game and Shuts Down Developer Studio

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    SEGA Unveils New Details on Red Light Raid Mode in Yakuza 0 Director’s Cut

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    [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

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    [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

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    Diablo IV Season 8 Interview – Developers Reveal Resurrected Belial and System Overhauls

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    POCO Head of Marketing Angus Ng Interview – From Online-First Strategy to Ultra Flagship Ambitions

    [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

    [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

    Ben Starr

    [SEA Exclusive] The Voice Behind Verso – Ben Starr Shares His Journey into Clair Obscur: Expedition 33

    [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

    [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

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    [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

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      New Mobile Game Subgenre Emerges as Wool-Themed Puzzle Games Gain Popularity

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      Hideo Kojima Confirms Death Stranding Anime Is Officially in Development

      Hideo Kojima Confirms Death Stranding Anime Is Officially in Development

      Black Beacon Announces First Major Update with Version 1.1 Forsaken Eternity

      Black Beacon Announces First Major Update with Version 1.1 Forsaken Eternity

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      CD Projekt Red Moves Cyberpunk 2 Into Pre-Production Phase

      Netflix Announces June Lineup, Featuring Squid Games Season 3, KPop Demon Hunters and More!

      Netflix Announces June Lineup, Featuring Squid Games Season 3, KPop Demon Hunters and More!

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      EA Cancels Black Panther Game and Shuts Down Developer Studio

      SEGA Unveils New Details on Red Light Raid Mode in Yakuza 0 Director’s Cut

      SEGA Unveils New Details on Red Light Raid Mode in Yakuza 0 Director’s Cut

      Nintendo Switch 2 Pre-order Applications Soar to 2.2 Million in Japan, Far Exceeding Supply

      Nintendo Switch 2 Launches in Singapore, Thailand, and Philippines on June 26

      SEGA Summer Early-Bird Sale Now Live on PlayStation Store – Get 90% Off on Selected Titles and More

      SEGA Summer Early-Bird Sale Now Live on PlayStation Store – Get 90% Off on Selected Titles and More

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      New Mobile Game Subgenre Emerges as Wool-Themed Puzzle Games Gain Popularity

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      Hideo Kojima Confirms Death Stranding Anime Is Officially in Development

      Hideo Kojima Confirms Death Stranding Anime Is Officially in Development

      Black Beacon Announces First Major Update with Version 1.1 Forsaken Eternity

      Black Beacon Announces First Major Update with Version 1.1 Forsaken Eternity

      CD Projekt Red Moves Cyberpunk 2 Into Pre-Production Phase

      CD Projekt Red Moves Cyberpunk 2 Into Pre-Production Phase

      Netflix Announces June Lineup, Featuring Squid Games Season 3, KPop Demon Hunters and More!

      Netflix Announces June Lineup, Featuring Squid Games Season 3, KPop Demon Hunters and More!

      EA Cancels Black Panther Game and Shuts Down Developer Studio

      EA Cancels Black Panther Game and Shuts Down Developer Studio

      SEGA Unveils New Details on Red Light Raid Mode in Yakuza 0 Director’s Cut

      SEGA Unveils New Details on Red Light Raid Mode in Yakuza 0 Director’s Cut

      Nintendo Switch 2 Pre-order Applications Soar to 2.2 Million in Japan, Far Exceeding Supply

      Nintendo Switch 2 Launches in Singapore, Thailand, and Philippines on June 26

      SEGA Summer Early-Bird Sale Now Live on PlayStation Store – Get 90% Off on Selected Titles and More

      SEGA Summer Early-Bird Sale Now Live on PlayStation Store – Get 90% Off on Selected Titles and More

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      [EXCLUSIVE] Inside Japan’s Indie Game Revolution – An Interview with BitSummit Organizer Masahiko Murakami

      [EXCLUSIVE] Inside Japan’s Indie Game Revolution – An Interview with BitSummit Organizer Masahiko Murakami

      [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

      [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

      [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

      [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

      Diablo IV Season 8 Interview – Developers Reveal Resurrected Belial and System Overhauls

      Diablo IV Season 8 Interview – Developers Reveal Resurrected Belial and System Overhauls

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      POCO Head of Marketing Angus Ng Interview – From Online-First Strategy to Ultra Flagship Ambitions

      [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

      [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

      Ben Starr

      [SEA Exclusive] The Voice Behind Verso – Ben Starr Shares His Journey into Clair Obscur: Expedition 33

      [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

      [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

      [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

      [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

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      Bobby Kotick Reportedly Tried To Buy Games Media To “Change Public Narrative”

      W by W
      3 years ago
      in All, Industry, News
      Reading Time: 2 mins read
      0 0
      Bobby Kotick Activision Blizzard
      Share on FacebookShare on TwitterShare on TelegramShare on WhatsappShare on Reddit

      The Wall Street Journal reports that Activision Blizzard CEO Bobby Kotick had mulled buying a games media website to control the narrative, following a tumultuous year of scandal for Activision Blizzard.

      Activision Blizzard Protest
      Image Credit: Bloomberg

      For anyone not in the loop Activision Blizzard has been the subject of investigation and subsequent lawsuits following accusations of extreme gender discrimination and sexual harassment, on top of employee walkouts over unfair treatment.

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      CEO Bobby Kotick had said multiple times that he he would ensure changes to the culture of Blizzard Entertainment, even asserting that he had begun this process as soon as the investigations started despite recent reports showing he himself had a hand in covering up misconduct reports.

      According to people close to Mr Kotick, one of the ideas he floated to repair the publisher’s image was to simply buy a games media outlet and “Change the public narrative of the company”.


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      The Journal mentions PC Gamer and Kotaku as outlets Kotick contemplated acquiring, but also notes that spokespeople from both outlets had declined to comment, and a spokesperson for Activision disputed the Journal’s report.

      The scandals plaguing Activision Blizzard had worn down the board of Activision Blizzard, who are in the middle of proceedings to be acquired by Microsoft for 68.7 billion USD.

      The Horrifying Implications Of Bobby Kotick Buying Games Media (Editorial)

      As a journalists, it’s important to note how downright horrifying that thought is. Games journalists are accused of being paid off at the slightest drop of a hat, whether we liked a game too much or didn’t like it.

      As is, there’s already a lot of ethical questions about corporate ownership- get owned by a big enough company, and people will ask about your ulterior motives for liking a seemingly innocent product.

      While personally I don’t think this story will directly contribute to assertions that all games journalists are paid shills, it certainly doesn’t help soften the image, either.

      If nothing else, it just tells you the financial scale at which Activision Blizzard operates- acquisitions used to be tentpole events in a company’s history, and Bobby Kotick mulled it over to solve one specific problem.

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      Avid enjoyer of games that sit about as far away from mainstream as possible. Also a proud UWE graduate with a degree in Media and Journalism, along with a TOA Diploma in Digital Animation.

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