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    DOOM: The Dark Ages Review – Medieval Brutality Reinvents the Slayer’s Legacy

    DOOM: The Dark Ages Review – Medieval Brutality Reinvents the Slayer’s Legacy

    Kadokawa Has 21 Games in Development, Focusing on Console Releases

    Kadokawa Has 21 Games in Development, Focusing on Console Releases

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    Trails in the Sky 1st Chapter Reveals New Character And Gameplay Details

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    MSI Claw 8 AI+ A2VM Review – A Powerful Answer to Handheld Gaming

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    Gex Trilogy Launches Digitally This June 16

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    Holy Night Demon Hunters Review – Stylish Exorcism with a Punch

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    BIC Festival 2025 Unveils Match Your Indie Spirit Theme Through Puzzle-Inspired Key Visual

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    Clair Obscur: Expedition 33 Announces Stendhal Nerf For Maelle In Upcoming Update

    RAIDOU Remastered: The Mystery of the Soulless Army Shares New Details And DLC

    RAIDOU Remastered: The Mystery of the Soulless Army Shares New Details And DLC

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    DOOM: The Dark Ages Review – Medieval Brutality Reinvents the Slayer’s Legacy

    DOOM: The Dark Ages Review – Medieval Brutality Reinvents the Slayer’s Legacy

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    Kadokawa Has 21 Games in Development, Focusing on Console Releases

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    Trails in the Sky 1st Chapter Reveals New Character And Gameplay Details

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    MSI Claw 8 AI+ A2VM Review – A Powerful Answer to Handheld Gaming

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    Gex Trilogy Launches Digitally This June 16

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    Holy Night Demon Hunters Review – Stylish Exorcism with a Punch

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    BIC Festival 2025 Unveils Match Your Indie Spirit Theme Through Puzzle-Inspired Key Visual

    Clair Obscur: Expedition 33 Announces Stendhal Nerf For Maelle In Upcoming Update

    Clair Obscur: Expedition 33 Announces Stendhal Nerf For Maelle In Upcoming Update

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    RAIDOU Remastered: The Mystery of the Soulless Army Shares New Details And DLC

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    [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

    [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

    [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

    [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

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    Diablo IV Season 8 Interview – Developers Reveal Resurrected Belial and System Overhauls

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    POCO Head of Marketing Angus Ng Interview – From Online-First Strategy to Ultra Flagship Ambitions

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    [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

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    [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

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    [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

    Pirates, Possibilities, and Passion – A Like a Dragon: Pirate Yakuza in Hawaii Interview with RGG Studio

    Pirates, Possibilities, and Passion – A Like a Dragon: Pirate Yakuza in Hawaii Interview with RGG Studio

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      DOOM: The Dark Ages Review – Medieval Brutality Reinvents the Slayer’s Legacy

      DOOM: The Dark Ages Review – Medieval Brutality Reinvents the Slayer’s Legacy

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      Kadokawa Has 21 Games in Development, Focusing on Console Releases

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      Trails in the Sky 1st Chapter Reveals New Character And Gameplay Details

      MSI Claw 8 AI+ A2VM Review – A Powerful Answer to Handheld Gaming

      MSI Claw 8 AI+ A2VM Review – A Powerful Answer to Handheld Gaming

      Gex Trilogy Launches Digitally This June 16

      Gex Trilogy Launches Digitally This June 16

      Holy Night Demon Hunters Review – Stylish Exorcism with a Punch

      Holy Night Demon Hunters Review – Stylish Exorcism with a Punch

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      BIC Festival 2025 Unveils Match Your Indie Spirit Theme Through Puzzle-Inspired Key Visual

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      Clair Obscur: Expedition 33 Announces Stendhal Nerf For Maelle In Upcoming Update

      RAIDOU Remastered: The Mystery of the Soulless Army Shares New Details And DLC

      RAIDOU Remastered: The Mystery of the Soulless Army Shares New Details And DLC

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      DOOM: The Dark Ages Review – Medieval Brutality Reinvents the Slayer’s Legacy

      DOOM: The Dark Ages Review – Medieval Brutality Reinvents the Slayer’s Legacy

      Kadokawa Has 21 Games in Development, Focusing on Console Releases

      Kadokawa Has 21 Games in Development, Focusing on Console Releases

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      Trails in the Sky 1st Chapter Reveals New Character And Gameplay Details

      MSI Claw 8 AI+ A2VM Review – A Powerful Answer to Handheld Gaming

      MSI Claw 8 AI+ A2VM Review – A Powerful Answer to Handheld Gaming

      Gex Trilogy Launches Digitally This June 16

      Gex Trilogy Launches Digitally This June 16

      Holy Night Demon Hunters Review – Stylish Exorcism with a Punch

      Holy Night Demon Hunters Review – Stylish Exorcism with a Punch

      BIC Festival 2025 Unveils Match Your Indie Spirit Theme Through Puzzle-Inspired Key Visual

      BIC Festival 2025 Unveils Match Your Indie Spirit Theme Through Puzzle-Inspired Key Visual

      Clair Obscur: Expedition 33 Announces Stendhal Nerf For Maelle In Upcoming Update

      Clair Obscur: Expedition 33 Announces Stendhal Nerf For Maelle In Upcoming Update

      RAIDOU Remastered: The Mystery of the Soulless Army Shares New Details And DLC

      RAIDOU Remastered: The Mystery of the Soulless Army Shares New Details And DLC

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      [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

      [EXCLUSIVE] The Art of Adaptation: Developer Interview Details the OVERLORD Mobile RPG Lord of Nazarick

      [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

      [EXCLUSIVE] Taking Gundam in Bold New Directions – Interview with GQuuuuuuX Director Kazuya Tsurumaki

      Diablo IV Season 8 Interview – Developers Reveal Resurrected Belial and System Overhauls

      Diablo IV Season 8 Interview – Developers Reveal Resurrected Belial and System Overhauls

      POCO Head of Marketing Angus Ng Interview – From Online-First Strategy to Ultra Flagship Ambitions

      POCO Head of Marketing Angus Ng Interview – From Online-First Strategy to Ultra Flagship Ambitions

      [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

      [SEA Exclusive] From Shadows to Shipwrecks – Jennifer English Talks About Bringing Emotional Depth to Clair Obscur: Expedition 33

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      [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

      [EXCLUSIVE] Do the Game Interview – An Intimate Look at the Challenges of Game Development

      [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

      [EXCLUSIVE] Interview with the Minds Behind of Den of Wolves – 10 Chambers’ New Sci-Fi Heist FPS

      Pirates, Possibilities, and Passion – A Like a Dragon: Pirate Yakuza in Hawaii Interview with RGG Studio

      Pirates, Possibilities, and Passion – A Like a Dragon: Pirate Yakuza in Hawaii Interview with RGG Studio

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      Bobby Kotick Reportedly Tried To Buy Games Media To “Change Public Narrative”

      W by W
      3 years ago
      in All, Industry, News
      Reading Time: 2 mins read
      0 0
      Bobby Kotick Activision Blizzard
      Share on FacebookShare on TwitterShare on TelegramShare on WhatsappShare on Reddit

      The Wall Street Journal reports that Activision Blizzard CEO Bobby Kotick had mulled buying a games media website to control the narrative, following a tumultuous year of scandal for Activision Blizzard.

      Activision Blizzard Protest
      Image Credit: Bloomberg

      For anyone not in the loop Activision Blizzard has been the subject of investigation and subsequent lawsuits following accusations of extreme gender discrimination and sexual harassment, on top of employee walkouts over unfair treatment.

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      CEO Bobby Kotick had said multiple times that he he would ensure changes to the culture of Blizzard Entertainment, even asserting that he had begun this process as soon as the investigations started despite recent reports showing he himself had a hand in covering up misconduct reports.

      According to people close to Mr Kotick, one of the ideas he floated to repair the publisher’s image was to simply buy a games media outlet and “Change the public narrative of the company”.


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      The Journal mentions PC Gamer and Kotaku as outlets Kotick contemplated acquiring, but also notes that spokespeople from both outlets had declined to comment, and a spokesperson for Activision disputed the Journal’s report.

      The scandals plaguing Activision Blizzard had worn down the board of Activision Blizzard, who are in the middle of proceedings to be acquired by Microsoft for 68.7 billion USD.

      The Horrifying Implications Of Bobby Kotick Buying Games Media (Editorial)

      As a journalists, it’s important to note how downright horrifying that thought is. Games journalists are accused of being paid off at the slightest drop of a hat, whether we liked a game too much or didn’t like it.

      As is, there’s already a lot of ethical questions about corporate ownership- get owned by a big enough company, and people will ask about your ulterior motives for liking a seemingly innocent product.

      While personally I don’t think this story will directly contribute to assertions that all games journalists are paid shills, it certainly doesn’t help soften the image, either.

      If nothing else, it just tells you the financial scale at which Activision Blizzard operates- acquisitions used to be tentpole events in a company’s history, and Bobby Kotick mulled it over to solve one specific problem.

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